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Insights

A collection of articles, insights, white papers, and more. Explore Nortal’s world of innovation, digital transformation, and seamless experiences.

IT Outsourcing Global Capability Centers Staff Augmentation

Nortal Bulgaria’s Giving Program: what we accomplished in 2024

Discover how Nortal's Bulgaria’s Giving Program raised 53,946 BGN (27,582 EUR) in 2024, supporting education and social causes across the country.

Adobe Journey Optimizer B2B: Expanding possibilities

Find out how Adobe Journey Optimizer's B2B edition jump-starts marketing strategies by engaging entire buying groups with AI-driven insights and real-time decisioning.

Cyber Resilience Strategy and Transformation

Embedding resilience: Becoming cyber resilient through accepting the threat

As cyber risks become the core business risk to manage, it is time to pivot cybersecurity from a prevention mindset to a resilience focus.

IT Outsourcing Staff Augmentation Global Capability Centers

Why Bulgaria quietly became a tech powerhouse for global companies

Discover why Bulgaria is emerging as a tech powerhouse, attracting global giants with its talent, strategic location, and cost-efficiency.

The senior engineer’s guide to mastering behavioral interviews

Master behavioral interviews with expert insights from Nortal. Learn how to demonstrate leadership, strategic thinking, and adaptability to land your next senior engineering role.

Public Sector Government Digital Trust Seamless Experiences Transformation

Why digital sovereignty matters and how X-Road makes it happen

In 2020, the Estonian Unemployment Insurance Fund decided that AI adoption in the public sector would help to tackle long-term unemployment and help people get back to work faster.

Public Sector Transformation

What 4,372 AI use cases reveal about moving beyond pilots

What 4,372 AI use cases reveal about moving beyond pilots

Energy and Resources Enterprise Data and AI Technology and Engineering

Unifying enterprise data for a global renewable energy leader

As one of only 34 trusted Microsoft Fabric Certified Global Partners, Nortal helped their client break down data silos, enhance governance, and accelerate AI-driven insights. Learn how our expertise in secure, scalable data solutions powered their transformation with Microsoft Fabric.

Unlocking the power of Adobe CJA B2B: Analyzing buying groups

Unlock the power of Adobe CJA to analyze B2B buying groups, track engagement, and optimize campaigns for higher conversions.

Financial Services IT Outsourcing Staff Augmentation Global Capability Centers

Fintech + AI: Who you need on your team

UK fintech is short on AI talent. Find out which roles are hardest to fill and how nearshore teams can help you grow faster and smarter.

Gender bias in AI: Why it matters and how to fix it?

Explore gender bias in AI, its impact on jobs and healthcare and how to build a fairer, more inclusive tech industry.

Enterprise Data and AI

The key to AI adoption. A GenAI series 2/4

Head of Data & AI, Ken Tilk discusses societal and organizational readiness in the second part of the series. “Interestingly, while AI itself is under scrutiny for regulation, it is also proving to be a valuable compliance tool. One of the most impactful applications of AI is its ability to help organizations within complex regulatory environments.”

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