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Insights

A collection of articles, insights, white papers, and more. Explore Nortal’s world of innovation, digital transformation, and seamless experiences.

Manufacturing Industry Experience and Design

Transforming steel slab handling for greater efficiency

SSAB partnered with Nortal to design a digital slab handling system that improves efficiency and supports smarter, safer decision-making at the Raahe mill.

Financial Services Telecommunication and Media Technology and Engineering Experience and Design

Modernizing a best-selling financial coach’s app to boost user engagement

We implemented a personalization engine that adapts content and imagery based on the visitor’s characteristics, which boosted CTR over 23%.

Experience and Design

Design thinking: The key to innovative problem solving

This article defines design thinking, tells its story, outlines its core features, and shares some real-life cases that demonstrate its advantages.

Experience and Design Strategy and Transformation

Unlocking the value of accessible products and services

White paper where Nortal’s global design team dives deeper into the benefits of accessible product and service design, providing insights on how and where to start, and how good accessibility can become a competitive differentiator.

Data and AI Experience and Design Strategy and Transformation

Immersive travel: How digital technology is transforming tourism

Global travel is expected to rebound to pre-Covid levels in 2024. As tourists return, competition for their attention is fierce. The destinations that are set to benefit the most are those that recognize that the way people plan and book their travel experiences has changed.

Experience and Design Strategy and Transformation

GDS Digital Innovation Insight Summit: Becoming a customer-centric organization by focusing on your employees

Our Chief Product Officer, Jon Stephens, will give his keynote “How to become a customer centric organization by focusing on your employees” at the Digital Innovation Insight Summit.

Experience and Design Strategy and Transformation

Creating a dynamic diving destination

Scuba diving is a uniquely dynamic component of global tourism. Find out how we created a roadmap for a developing region in Saudi Arabia to become the most coveted scuba diving destination in the world.

Experience and Design

Guiding product discovery: Where to start when building new products

Experience and Design Strategy and Transformation

Webinar: How to avoid product failure & deliver business outcomes quickly

Join us on Thursday, March 21, to learn about ways an outcome-driven and experience-led approach can help your product team deliver quicker customer and business value.

Government Strategy and Transformation Technology and Engineering Data and AI Experience and Design

Government in your pocket

Citizens access all their state-held data in one dashboard, eliminating the bureaucratic labyrinth.

Government Strategy and Transformation Technology and Engineering Data and AI Experience and Design

Post-digital tax administration

What happens once tax administration goes digital? Is that all? In the future, tax authorities' role will shift from revenue collection to becoming entities that create trust and empower economies.

Government Strategy and Transformation Technology and Engineering Data and AI Experience and Design

Personal healthcare

Healthcare’s future takes us beyond treatment—it empowers us to better manage our well-being.

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