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Insights

A collection of articles, insights, white papers, and more. Explore Nortal’s world of innovation, digital transformation, and seamless experiences.

CDP investments succeed or fail on architecture, not adoption

Most enterprise Customer Data Platform (CDP) investments stall well after the integrations are finished, because collecting data and acting on it are not the same problem. Closing that gap takes a different architecture, not another connector.

Move the query, not the data: federated audiences in Adobe Experience Platform

Your best audience data sits in a warehouse your Customer Data Platform (CDP) has never been allowed to touch. Federated Audience Composition (FAC) changes that.

How a family resort recovered what abandoned carts were quietly costing it

For a family entertainment resort in the United States, an abandoned cart usually meant a guest was gone for good, there was no coordinated, personalized way to bring them back. We helped them build one, so fewer guests slip away.

Customizing high-value segmentation in Adobe Analytics vs. Customer Journey Analytics

Discover how to customize high-value segmentation in Adobe Analytics vs. Customer Journey Analytics. Read now!

Architecting Multi‑Region, Multi‑Language Websites with AEM MSM

Managing a global site requires balancing brand consistency with local adaptation, and AEM’s Multi Site Manager (MSM) makes it possible. This guide walks through how to design a scalable architecture, using AEM MSM.

Getting started with Adobe Agent Orchestrator

Learn all about Adobe's new Agent Orchestrator and its benefits as an AI-powered agent.

Adobe Platform optimization

Panduit: Driving innovation in the industrial sector

We redesigned the architecture of Panduit’s Partner Portal from a user experience perspective to drive 11x more revenue.

Adobe Platform optimization

Developing a great experience for ServiceNow

We supported ServiceNow in maximizing customer experiences by harnessing real-time data for a 6x improvement in conversion rate.

Adobe Commerce setup and migration: Insights from real-world projects

Discover our proven process for smooth Adobe Commerce setups and migrations with a focus on security, performance and scalability.

Self-publishing in Adobe Experience Manager: Eliminate bottlenecks and publish content in minutes

Learn how our team of Adobe experts can help you automate content updates in Adobe Experience Manager with real-time sync.

Adobe Journey Optimizer B2B: Expanding possibilities

Find out how Adobe Journey Optimizer's B2B edition jump-starts marketing strategies by engaging entire buying groups with AI-driven insights and real-time decisioning.

Unlocking the power of Adobe CJA B2B: Analyzing buying groups

Unlock the power of Adobe CJA to analyze B2B buying groups, track engagement, and optimize campaigns for higher conversions.

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