Case study

Panduit: Driving innovation in the industrial industry

Panduit’s Partner Portal went from underperforming to delivering an 11× surge in revenue after a full architectural and UX overhaul. The new platform moves faster, searches smarter, and gives partners a seamless path from discovery to purchase.

Service

Adobe

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About the company

Panduit develops smarter, scalable network infrastructure and industrial electrical wiring solutions that help businesses unlock their full potential.

Challenge

Panduit needed to transform their entire organization. To achieve this, our teams worked together for several years building a unified operations strategy for their technology, analytics, and marketing teams.

One particular project that has been driving Panduit's digital transformation is the revamp we did for their Partner Portal.

We started from a website without a clear strategy. As a result, customers couldn't find their best-selling products, the bounce rate was increasing, and the conversion rate was decreasing.

Project highlights

  • Unified operations strategy
  • Partner Portal revamp
  • Improved architecture
  • Integration channel

Tech stack

  • Adobe Experience Manager
  • Adobe Analytics

Solution

The project involved a new digital foundation, which included web content management with Adobe Experience Manager, digital assets, and the development of some extra components.

We started from the user perspective, building a seamless buying experience for industrial buyers with specific features, such as a detailed product search and the possibility to create and export lists of products.

To achieve this, we re-designed and reworked the architecture of their then-current Distribution Portal, improving the integration channels between Adobe Experience Manager, MuleSoft, and ACLs permissions improvements which helped them quickly enable new features and improve their time-to-market.

Results

 

11x

More revenue has been driven by Panduit’s renovated Partner Portal.

61

SEO points improvement in Google Lighthouse score.

91%

of their customers are Fortune 100 companies —so we help Panduit keep the highest quality standards in the industry.

With the help from our experts Panduit can now automate the publication of digital and print marketing collaterals using native integration between Adobe Marketing Cloud and Adobe Creative Cloud.

Discuss your needs with us today and become the next success story.

Get in touch

"We consider them a strategic partner. They help us with driving our strategy internally, as well as when we’re speaking to our internal stakeholders."

 

Alpha Daly Malcom | Manager, Global Digital Marketing Operations

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Nortal is a strategic innovation and technology company with an unparalleled track-record of delivering successful transformation projects over 20 years.