Article
    by Rubens Barrios, Adobe Studio leader

    Self-publishing in Adobe Experience Manager: Eliminate bottlenecks and publish content in minutes

    Service

    Adobe Platform optimization

    Designs stuck in Figma shouldn’t slow down your publishing workflow. Discover how a self-publishing approach in Adobe Experience Manager streamlines the path from design to live content with a single click.

    The hidden problem in web content publishing

    Publishing a web page should be a straightforward process. Yet, for many organizations, it remains a slow, resource-intensive cycle involving multiple teams, manual workflows, and constant back-and-forth iterations.

    Content is often drafted in external documents, passed to design teams for layout, and then manually recreated in Adobe Experience Manager (AEM); sometimes requiring multiple iterations and approvals before it can go live.

    This fragmentation leads to:

    • Delays in publishing content, sometimes stretching across days or even weeks ‍
    • Multiple teams involved, increasing operational complexity‍
    • Frequent manual errors, requiring extra validation and corrections
      For businesses that are scaling, these inefficiencies become bottlenecks that slow down digital execution. Ever wondered if this workflow could actually be streamlined with minimal friction? Keep reading to find out the solution that our team came up with!

    A new approach: Self-publishing with Figma and AEM

    What if your design team could instantly transform designs on Figma into fully functional AEM pages, without relying on slow, manual implementation? What if content updates were to be synchronized between design and AEM creating automatic cross-platform consistency

    At Conexio by Nortal, we've developed a Figma plugin for AEM that makes all this a reality. Our solution can help you to:

    • Design in Figma and publish in AEM with just one click!
    • Automate synchronization to prevent inconsistencies
    • Eliminate bottlenecks between design and development
    • Save time and costs, reducing reliance on multiple teams

    Many of us feel that our local public services are facing significant challenges. At the more trivial end, my street isn’t swept as often, and I’m now paying for garden waste collection for the first time. However, a much more serious issue is the lack of coordination between health and social care services, which I experienced last year. This almost led to my dad being critically neglected, had I not been there to join the dots between different agencies.

    As we approach the Autumn Budget and 2025 Spending Review, the pressure on public services has never been greater.
    Local authorities are grappling with severe financial strain, driven by inflation, wage pressures, and increasing demand for services. The financial sustainability of many councils is at risk, with some already reliant on exceptional financial support from Central Government. The “Place-Based Public Service Budgets” report published by New Local earlier this year highlighted issues like fragmented funding, short-term crisis management, and a lack of coordination between services. These problems make it tough for local authorities to deliver effective, long-term solutions for their communities.

    Why our Figma plugin for AEM is relevant for your business

    If your teams were to adopt our self-publishing plugin solution, they’d quickly benefit from:

    • Faster time to market, accelerating content production. ‍
    • Reduced operational costs, by minimizing manual tasks. ‍
    • Fewer errors, ensuring content accuracy from the start.

    Automation & synchronization, key to efficiency

    Traditional publishing workflows often fail to detect content updates made after publication, leading to inconsistencies between the designed version and the live AEM page. Our plugin solves this problem with built-in real-time synchronization, as it:

    Automatically detects changes and updates content in AEM after publication, preventing outdated designs from being edited until the latest updates are pulled.
    Ensures all teams work with the most up-to-date version, preventing inconsistencies.
    Prevents accidental overwrites, reducing rework and saving valuable time.
    Maintains consistency between design and published content, eliminating migration errors altogether.

    How our Figma plugin for AEM adapt to your business

    We understand that every company has its own workflow. Which is why we’ve designed our plugin to be customizable to meet your specific needs, instead of it being a one-size-fits-all solution.

    Key questions to consider:

    • How many teams are currently involved in your content publishing process?
    • How much time and money are spent on page creation and updates?
    • What impact would eliminating manual tasks and reducing team dependencies have on your business?

    If these questions make you think about potential optimizations, now is the time to explore the possibilities. Request a personalized demo and see how this plugin can transform your AEM content workflow.

    Lights on the blue background
    Lights on the blue background
    Lights on the blue background
    Lights on the blue background
    Lights on the blue background

    Conclusion: The future of web content publishing has arrived

    As brands struggle to increase their content output while maintaining consistency with a fragmented workflow, it’s clear that the traditional content publishing model is no longer sustainable. With our self-publishing solution for Adobe Experience Manager, you’ll cut costs, improve collaboration, and eliminate inefficiencies that slow down your content production.

    Get in touch to schedule a live demo with our tech team and discover how our plugin works.

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    Nortal is a strategic innovation and technology company with an unparalleled track-record of delivering successful transformation projects over 20 years.