Article
    by Alison Wyss

    Getting started with Adobe Agent Orchestrator

    Earlier this year, Adobe announced a new suite of features called the Adobe Agent Orchestrator for Businesses. These AI-powered agents are specially designed to assist your marketing crews with dynamic tasks, enabling stronger efficiencies, customer journeys and data insights.

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    Adobe

    At Conexio, we’re on the frontlines of transforming customer experiences and workflows with AI. Though the Adobe Agent Orchestrator is relatively new, we’ve already seen how it can free up team resources while driving excellent customer experiences.

    Here we’ll give you a start-to-finish introduction to AI agent orchestration with Adobe, so you can understand how this new feature elevates business outcomes –particularly in partnership with Adobe experts like us.  

    What is AI agent orchestration?

    Agentic AI involves a machine learning model mimicking human problem-solving to perform a specialized task. Businesses may even use a multiagent system, where each AI agent is specifically developed in an area of expertise.

    The Adobe Experience Platform Agent Orchestrator is a multiagent system that brings together a diverse spectrum of AI agents to meet key business needs. Adobe lets you manage these AI agents from a single platform –hence the name AI agent orchestration– for maximum efficiency and cross-data takeaways.

    How does the Adobe Agent Orchestrator work?

    The Adobe Agent Orchestrator is built on a robust agentic framework, powering dynamic AI agents across a variety of specializations. This intelligent, centralized framework was designed to meet today’s complex business requirements; including customization, responsible AI, top security and CX excellence.  

    So far, Adobe has made 10 unique functions available within its AI agent orchestration framework:  

    • Account Qualification Agent (coordinating lead engagement and experiences) ‍
    • Audience Agent (automating audience and buyer groups for better insights and management)  ‍
    • Content Production Agent (personalizing rapid content creation and management)  ‍
    • Data Insights Agent (automating data analysis and visualization)
    • ‍Data Engineering Agent (optimizing modeling/development throughout the data lifecycle) ‍
    • Experimentation Agent (identifying opportunities to improve performance) ‍
    • Journey Agent (managing thoughtful journeys for leads and customers)
    • Product Advisor Agent (offering tailored conversational experiences and recommendations) ‍
    • Product Support Agent (efficiently resolving issues and setting up self-service) ‍
    • Site Optimization Agent (optimizing site KPIs for performance, engagement and security) ‍
    • Workflow Optimization Agent (managing project processes and risks for top productivity)
    See tools on Adobe’s site

    Key advantages of the Adobe AI agent orchestration platform

    Adobe’s comprehensive agentic framework offers numerous advantages for businesses, including:

    • Boosts team capacity and efficiency. AI automation means your teams can do more with less. Unlock new efficiencies through automated recommendations for site optimization, content generation, marketing campaigns and more.  ‍
    • Provides top customer experiences. Scale up personalized engagement across your unique audience segments. Configure dynamic, custom recommendations, communications, upsells, and more.  ‍
    • Accelerates time-to-engagement. Speed up your workflows with an AI-powered engine that gives you 360-degree data vision to facilitate insights and actions.
    • Enables teams to focus on strategic tasks. Offload tedious tasks and focus on strategic, high-impact areas where your teams are experts.
    • ‍Coordinates multiple agents from a unified platform. Unify your business units to streamline your operations and access data-driven outcomes. Adobe lets you manage your fleet of AI agents from a single source of truth. 

    Bonus: use the AI agent orchestrator in tandem with other Adobe tools

    The AI Agent Orchestrator lives within the Adobe suite of business tools, making it easy to integrate with other functions such as the Adobe Mix Modeler and Content Analytics.  

    Plus, you’ll be able to bring together your entire operational tech stack under one platform. Having this unified headquarter will allow you to get cross-functional data and coordination to elevate a number of business areas.  

    Best use cases for the Adobe Agent Orchestrator

    Explore best use cases for the Adobe Experience Platform Agent Orchestrator. Tap into high business impact by leveraging AI agent orchestration tools for these essential areas.

    1. Optimize your site

    1. Optimize your site

    Adobe enables your teams to optimize your site performance for stronger conversion rates. Automatically detect and deploy website enhancements for stronger speed, engagement, traffic, security, and more.  

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    Identify underperforming pages that require optimization (due to low traffic, high bounce rate, etc.)
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    Get alerts for poor standards in accessibility, compliance and security.
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    Drive value by estimating impact of optimization actions.
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    Receive recommendations for improving content for better engagement.
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    Leverage deployment-ready code to boost user experience on your site.
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    Eliminate manual workflows and use one-click enhancements.
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    Get an insights report for a summary of optimization efforts.
    2. Boost data insights

    2. Boost data insights

    Enhance the scope and capacity of your data reports and insights across your business. Adobe enables your teams to incorporate machine learning capabilities, as well as:  

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    Use natural language prompts to rapidly develop insight-driven projects.
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    Visualize the data behind your AI tools to verify responsible usage.
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    Delve into activities that drive conversion across devices, channels and content.
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    Create a weighted attribution model that highlights essential touchpoints.
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    Automatically detect anomalies in your data and get in-app alerts.
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    Analyze data relationships in cross-channel customer data.
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    Get auto-generated insights and user-friendly captions about key trends and data events.
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    Conduct machine learning-supported experiments across channels with full analysis.
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    Refine your data for stronger accuracy and takeaways.
    3. Resolve product issues with ease

    3. Resolve product issues with ease

    Handle any and all product issues through AI-powered troubleshooting, diagnosis and support. Adobe helps your teams to stay productive and deliver top time-to-resolution.  

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    Make your self-service support as efficient as possible.
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    Use natural language prompts for rapid answers to key issues.
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    Come up with development cases that auto-grab key details and speed up resolution.
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    Track the status of your case to ensure end-to-end support resolution.

    Our Adobe for Business expertise in practice

    We regularly work with the Adobe for Business platform and ready to collaborate with you. Our expertise in Adobe spans the full range of modules and technologies —including the AI Agent Orchestrator.

    Client Project Description Technologies
    Banking client (anonymous) To deliver personalized experiences to 20+ million customers via a flexible marketing engine.
    • Adobe Analytics
    • Adobe Audience Manager
    • Adobe Creative Cloud
    • Adobe Experience Manager
    Orangetheory Fitness To set up a data-driven marketing engine for personalized onboarding flows and experiences.
    • Adobe Analytics
    • Adobe Campaign
    PwC To deliver personalized yet unified content to PwC's diverse audiences (by location, interests, preferences, etc.)
    • Adobe Experience Manager
    Panduit To revamp the Partner Portal for stronger UX, product showcasing and unified marketing.
    • Adobe Experience Manager
    • Adobe Marketing Cloud
    • Adobe Creative Cloud
    ServiceNow To develop a unique Adobe Experience Cloud architecture that integrates all solutions and data centers.
    • Adobe Experience Manager
    • Adobe Experience Cloud
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    Connect with experts in Adobe Agent Orchestrator & more

    The Adobe Agent Orchestrator is the new frontier of AI-powered customer experiences. Now that you understand this new feature, leverage it to improve business outcomes across the board.  

    We are Adobe specialists on a mission to transform your business with high-impact customer experiences. Reach out to us to learn how we can implement AI agent orchestration within your Adobe tech stack today.  

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    FAQs

    What does AI agent orchestration entail?

    AI agent orchestration is for companies keen to manage multiple agents at the same time. It acts as a unified platform to deploy AI agents across your specialized business areas.  

    Why choose the Adobe Agent Orchestrator?

    Adobe Agent Orchestrator is an industry-leading platform for delivering top customer experiences within an interconnected, multi-agentic system.  

    Get in touch

    Nortal is a strategic innovation and technology company with an unparalleled track-record of delivering successful transformation projects over 25 years.