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Insights | Article

A collection of articles, insights, white papers, and more. Explore Nortal’s world of innovation, digital transformation, and seamless experiences.

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Article
17.03.2025
IT Outsourcing Global Capability Centers Staff Augmentation

Nortal Bulgaria’s Giving Program: what we accomplished in 2024

Discover how Nortal's Bulgaria’s Giving Program raised 53,946 BGN (27,582 EUR) in 2024, supporting education and social causes across the country.
Article
14.03.2025
Adobe

Adobe Journey Optimizer B2B: Expanding possibilities

Find out how Adobe Journey Optimizer's B2B edition jump-starts marketing strategies by engaging entire buying groups with AI-driven insights and real-time decisioning.
Article
13.03.2025
Cyber Resilience Strategy and Transformation

Embedding resilience: Becoming cyber resilient through accepting the threat

As cyber risks become the core business risk to manage, it is time to pivot cybersecurity from a prevention mindset to a resilience focus.
Article
13.03.2025
IT Outsourcing Staff Augmentation Global Capability Centers

Why Bulgaria quietly became a tech powerhouse for global companies

Discover why Bulgaria is emerging as a tech powerhouse, attracting global giants with its talent, strategic location, and cost-efficiency.
Article
11.03.2025

The senior engineer’s guide to mastering behavioral interviews

Master behavioral interviews with expert insights from Nortal. Learn how to demonstrate leadership, strategic thinking, and adaptability to land your next senior engineering role.
Article
7.03.2025

Unlocking the power of Adobe CJA B2B: Analyzing buying groups

Unlock the power of Adobe CJA to analyze B2B buying groups, track engagement, and optimize campaigns for higher conversions.
Article
7.03.2025
Financial Services IT Outsourcing Staff Augmentation Global Capability Centers

Fintech + AI: Who you need on your team

UK fintech is short on AI talent. Find out which roles are hardest to fill and how nearshore teams can help you grow faster and smarter.
Article
7.03.2025

Gender bias in AI: Why it matters and how to fix it?

Explore gender bias in AI, its impact on jobs and healthcare and how to build a fairer, more inclusive tech industry.
Article
5.03.2025
Enterprise Data and AI

The key to AI adoption. A GenAI series 2/4

Head of Data & AI, Ken Tilk discusses societal and organizational readiness in the second part of the series. “Interestingly, while AI itself is under scrutiny for regulation, it is also proving to be a valuable compliance tool. One of the most impactful applications of AI is its ability to help organizations within complex regulatory environments.”
Article
24.02.2025
Technology and Engineering

Test Case vs. Test Scenario: A comprehensive guide

Software testing relies on key fundamentals, including test cases and scenarios. This blog will clarify their differences, along with advice on how to approach them effectively.
Article
24.02.2025

The power of coaching

People-management practices like feedback, coaching and recognition are more crucial than ever. Let's dive deep together into the hot topic of coaching.
Article
20.02.2025

Python meets AWS Lambda

Discover how Python and AWS Lambda create scalable, serverless applications with ease. Learn why this powerful duo is shaping the future of cloud computing.
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