The previous entry on the topic of Zero Trust networks presented the concept and why it’s preferable to more traditional enterprise network security models. In short, corporate firewalls lead to implicit trust under the assumption that an actor within the firewall must be friendly. This isn’t always the case, however, and a nefarious party that manages to penetrate a corporate network can take advantage of the lower security bar common behind firewalls and VPNs. Zero Trust networks, on the contrary, dispense with the false promise of a secure perimeter and require that all parties mutually identify themselves and communicate over encrypted connections.
The Analytics Data Loader is an application dedicated to parsing and processing terabytes of data supplied by multiple digital properties owned by Zappos (an Amazon company) including websites and mobile applications for iOS and Android. The “Data Loader” is part of a larger Business Intelligence (BI) platform that culminates data from multiple sources and provides deep insights into their customers behavioral patterns. These insights are then used as key drivers for actionable business strategies such as determining SEM spend in near real time allowing the company to be not only reactive but proactive to an ever changing marketplace.
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