Get the personalization your Adobe RTCDP profile was built to deliver

Adobe Real-Time CDP unifies customer data into real-time profiles you can activate across channels. It supports a full spectrum of data composability, from full ingestion to full federation to a mix of both; so you can decide, deliberately, which data gets ingested into that profile and which stays federated in your warehouse. Get that split right, and you unify data from more systems without duplicating what's already governed elsewhere, activate a new use case in days instead of waiting on a new ingestion pipeline, and keep consent and identity governed in one place instead of twice.

It depends on how many source systems are in scope and how mature your warehouse data model already is, so we will not quote a single number here. What we can say: Adobe's own published data on Federated Audience Composition shows audience build-out moving from weeks to about a day once a warehouse connection is live, which is the kind of gap a scoped rollout closes. Most of our engagements land a first production use case in weeks, with the platform-wide rollout running in parallel.

No. Data composability, in this context, means your RTCDP instance can federate data from the warehouse you already run instead of ingesting a copy of everything. If you already have RTCDP, this is an extension of what you have, not a migration away from it.

Yes. Our engineers sit across the Americas, sharing enough time zone overlap to run real-time collaboration, and English is our working language across every region. That matters more on a project like this than on most, because the work spans roles that rarely sit in the same room: data engineers connecting the warehouse, platform architects configuring RTCDP, and marketers defining the audiences on top. Keeping that group in one time zone band and one working language cuts any handoff delay.

Real-Time CDP is one piece of a bigger data and analytics stack, and it only pays off when the rest of that stack pulls in the same direction. Adobe's data and analytics tools (RTCDP, Customer Journey Analytics, Adobe Analytics, and Audience Manager) are built to work as one system, feeding a single customer profile you can measure and act on in real time. We help you connect them so insight turns into action faster, and your data investment compounds instead of sitting in different corners of Adobe's stack. Explore Nortal's Adobe data and analytics services.

We build governance into the profile from day one, instead of bolting it on afterward. Consent and identity rules live at the profile layer, set once, rather than stitched together per campaign or region after a compliance review flags the gap. That same foundation is what makes a profile AI-ready: a federated, governed profile is what any personalization or agentic use case depends on, so governance done early isn't a compliance checkbox. It's what makes the AI investment safe to build on, and it matters even more as customer data crosses systems and borders, with regulations like the EU AI Act asking harder questions about how identity data gets used downstream.