Case study July 16, 2025

Empowering PlayOn! Sports to expand streaming & ticketing services

When a popular digital media company needed to scale fast to fulfil its business ambitions, we hired a highly specialized team in just 32 days to bring them results.

Service

IT Outsourcing

Industry

Telecommunication and Media

Our team enabled PlayOn! to roll out key streaming and ticketing services at scale, supporting its nationwide expansion and capacity to reach tens of thousands of high schools and fans.

About the company

PlayOn! Sports is a premier high school digital media company that connects fans nationwide to their favorite sporting events. Today, it offers live streams at thousands of high schools across the U.S., easily purchased through its digital ticketing platform. At the same time, it’s a leader in sports coverage, scores, statistics and more. Since 2013, PlayOn! has worked in partnership with the NFHS Network to manage the media rights of athletics associations and spotlight student-athletes, student broadcasters and more.

Challenge

As the nation’s leading high school media company, PlayOn! Sports was looking to extend its live streaming and digital ticketing capabilities.

Specifically, PlayOn! needed to bolster its technical teams to seamlessly handle its expansion plans. To that end, it required 24 additional senior professionals who were:

Technically excellent in their fields
Available in the local time zone
Culturally aligned with PlayOn! teams
English proficient for optimal collaboration

Ultimately, PlayOn! trusted Nortal to increase its technical power and streamline its expansion efforts. As a result, the extended teams would help boost ticket sales from fans across the country.

Solution

To meet its ambitious expansion plans, PlayOn! needed to fill 24 vacancies across eight specialized roles. What’s more, it was looking to scale up this extra manpower within just six months.

Our mission was to build a strong technical team for PlayOn! within this timeframe, so that it could successfully roll-out key streaming and ticketing services. The stakes were high to bring the right talent to the table and make its expansion strategy a home run.

Process

We leveraged our talent network and deep market knowledge to pinpoint the best candidates in Latin America. Through our LATAM tailored hiring services, we prioritized recruitment efficiency and candidate fit. As a result, we quickly found the ideal technical experts to ramp up PlayOn!’s requirements.

Our team

24 positions, 8 roles:

Sr. QA Engineer
Sr. Fullstack Engineer
Sr. Backend Golang Engineer
Sr. Data Engineer
Sr. Frontend Engineer
Sr. Backend Engineer
Semi Sr. Frontend Engineer
Senior Product Manager

Tech stack

Golang

Our focus areas

Software Development
Data Engineering
QA Testing
Product Management
Staff Augmentation

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Results

As a result, we filled all required roles for PlayOn! with an average time-to-fill of 29 workdays and an average time-to-sit of 32 workdays. With our rapid and precise hiring services, the extended technical team was set up for success almost immediately.

Additionally, we hired professionals from across Latin America, enabling a range of perspectives and skills to enhance PlayOn!’s projects moving forward. Hiring locations included Brazil, Colombia, Argentina, Peru, the Dominican Republic and Uruguay.

Ultimately, with our rapid-fire hiring approach, we assembled a winning team of top-tier Latin American tech talent ready to collaborate and get results for PlayOn!

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