
Experience and Design
Transform your business and services.
Winning solutions for a digital world
From digital twins, immersive virtual worlds, and mixed reality to AI-powered personalization, prediction, and proactivity – our experience and design teams take a human-centric approach to innovation and optimization.
Product and Service Innovation
Innovate and go to market with products and services superior to the competition.
We help you create business models, products, and services that fill unmet consumer needs and wants. Product innovation, digital-first design, emerging technologies, and customer insights support innovation and give you a competitive advantage.
You’ll benefit from innovative strategies – with a strong emphasis on customer value, profitability, and growth. You’ll also see practical and immediate changes that will transform your business for the long term.

Customer and Employee Experience Design
We create physical and digital products, services, and experiences that are human-centric, intelligent, and value-adding.
We combine the best of design strategy and research with product, service, and business design. We create products, services, and experiences that involve customers, have purpose, build trust, educate, surprise, and create value – for your business, society, and the planet. Whether you’re looking for fresh inspiration, deeper customer insights, relief for pain points, or design and CX capabilities, our teams can help.
Product Management
Increase your products’ value and succeed with product-led growth.
We help you to gain additional growth and value with a customer-centric, product-led culture and ways of working. Together, we’ll establish strong product management practices, product operations, KPIs, and ways of working – transforming your approach to customer engagement and innovation. The goal is to increase productivity, quality, product value, and end-user satisfaction.
Experience Transformation
Transform your organization with outside-in thinking.
We use experience transformation to develop new operating models, business processes, cultures, technology- and data roadmaps, and architectures. Taking an experience-led approach ensures that you fulfill the needs and desires of existing and future customers.
From improving word-of-mouth referrals to reducing costs and developing new revenue streams, experience transformation is inherently value focused. Our approach creates more engagement and trust with your customers.
Customer centricity evaluation
How customer-centric are you? Our experts benchmark your organization and identify opportunities for innovation and transformation.
Organizational analysis
Understand how your organization’s structure, business processes, systems architecture, data flows, and culture enable or hinder current and future customer and employee experiences.
Experience visioning and strategy
Define an inspiring future state experience to inspire and align stakeholders and investors.
Experience transformation program design and delivery
We design, set-up, and run capabilities and processes for continuous experience innovation and transformation.
Get in touch
We like a good challenge. Let us offer you a new perspective.