• Strategy and Transformation


  • Healthcare


by Ain Aaviksoo, MD MPH​ | Senior Healthcare Advisor

Participatory healthcare: Putting people in the driving seat

While technology and medical advancements have transformed healthcare in recent years the biggest change of all will come when we are willing and able to become leading agents in managing our own health.

Advanced analytics allow for a more personalized approach to healthcare, a bigger focus on earlier intervention, better health outcomes and far more efficient use of healthcare resources. But these innovations are only effective, if we’re in the driver’s seat instead of allowing others to make decisions on our behalf.

This is central to our vision for a new 6P healthcare model – one that is personalized, predictive, proactive, preventative, participatory, and performance based. Supported by innovative technology and predictive analytics, 6P healthcare focuses on prevention rather than reaction, and healthcare providers become proactive partners that support and nudge citizens to take the right action before their health deteriorates. In this model neither citizen nor healthcare provider is passive – they work together to maximize wellbeing and prevent the development of ill health.

Communication is key

So, what would people need in order to take an active role in managing their own health? Simply put, they need to be well informed and equipped with the right tools.

It starts with effective communication. At Nortal, we have extensive experience in designing and implementing mobile solutions that allow patients to engage with healthcare providers or insurers. For example, we developed a paperless e-prescription solution in Germany that allows people to manage their prescriptions digitally. We also built a mobile application for an insurance company in the UAE to provide seamless engagement between patients and the insurer.

These solutions encourage patients to be more involved and give them more control; communication between healthcare providers and patients is intuitive and in non-medical lingo, so that trust can be built. As a result, patients are more likely to adhere to a treatment plan and take a more proactive role in advancing their wellbeing.

Our work also includes designing and implementing centralized, digitized national health records systems in several countries including Lithuania, Estonia and Finland, which can be securely accessed by healthcare providers and patients through user-friendly portals. These solutions facilitate easy implementation of care pathways and, with the support of predictive analytics, can be personalized with relevant information and push notifications for preventative measures such as planned consultations or vaccinations.

A proactive culture

Digital solutions such as mobile patient portals and lifestyle trackers encourage individuals to take more responsibility for their own health. This in turn encourages a more proactive culture. When patients are well informed and participate in decision making about their health, they are more engaged and more likely to have better health outcomes.

Participatory healthcare can go even further by encouraging patients to get involved in improving the system by contributing to research and, with the help of digital tools, become active health ambassadors in their community.

Data security

Digital solutions that encourage patient participation must be secure and trusted, and this is why robust data processing governance is at the heart of our work. Role-based access control systems, consent-based processing management and enhanced security are standard components of our solutions.

Patient-centric care results in a more positive experience for patients. They feel heard and valued, and care and communication are personalized and relevant. This in turn strengthens the trust relationship between patient and healthcare provider. There are also clear benefits for governments and healthcare providers in terms of cost control and efficiency; the integration of electronic health records with remote e-prescribing in Lithuania, for example, improved patient adherence to prescribed medications and reduced unnecessary outpatient visits for reactive care by 25%.

Pregnant woman with mobile

Our ‘6P’ vision

Medical treatments alone are not enough to create healthy nations in the future.

We now have the technology available to support an entirely different healthcare model. One that is proactive rather than reactive, which focuses on prevention and early detection and which is tailored to the individual.

This is our multidimensional approach to healthcare – a ‘6P’ vision which is proactive, predictive, preventative, personalized, participatory, and performance-based.

To find out more, get in touch below.

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