Auto von der Marke Audi auf dem Weg in die digitale Transformation mit Atlassian
Auto von der Marke Audi auf dem Weg in die digitale Transformation mit Atlassian
Auto von der Marke Audi auf dem Weg in die digitale Transformation mit Atlassian
Auto von der Marke Audi auf dem Weg in die digitale Transformation mit Atlassian
Auto von der Marke Audi auf dem Weg in die digitale Transformation mit Atlassian
    Case study

    Audi Interaction: A journey to more successful processes

    Service

    Atlassian Strategy and Transformation

    Industry

    Enterprise

    For Audi Interaction, improving digital collaboration wasn’t just about tools — it was about empowering teams to work smarter. Partnering with Nortal AG, they reimagined project management, knowledge sharing, and IT service delivery using Atlassian’s leading platforms. The collaboration not only improved efficiency and transparency but gave Audi Interaction the confidence and autonomy to continue building its digital future.

     

    Optimization of internal collaboration

    The face and voice of the Audi brand, as a wholly owned subsidiary of AUDI AG, Audi Interaction GmbH provides communication services for the premium automotive brand to German retailers, service locations, and specialist departments within the Group. 

    To improve working methods and processes, Audi Interaction aims to use digital tools to enhance project management, knowledge management, and internal communication, with a focus on IT service management.

    Atlassian tools for future-oriented collaboration

    Nortal AG supported Audi Interaction on its path to optimized digital collaboration in the following three areas: 

    • Project management
    • Knowledge management
    • IT service management

    The license-required Atlassian products Jira Software, Jira Service Management, Confluence, and Bitbucket were provided by Nortal AG at the start of the project and tailored to Audi Interaction’s needs in a collaborative partnership. The goal was to enable Audi Interaction to configure the tools independently, allowing Nortal to continue in an advisory role. 

    During the joint project, the IT service desk’s efficiency was improved through knowledge management that promotes self-service, and strategic cooperation between IT and project coordination was taken to a new level.

    Since the beginning of their collaboration, Nortal and Audi Interaction have developed a strong partnership that enables constructive cooperation on an equal footing. Numerous project goals and milestones have been achieved, and future joint projects have been defined.

    — Willi Gramberg, CISO Audi Interaction GmbH

    "Our collaboration with Nortal AG was characterized by mutual respect at all times. The consulting services were and remain goal-oriented."

    The expert services
    we delivered

    • Introduction and initial configuration of Jira Software, Jira Service Management, and Confluence. 
    • Introduction and configuration of the Insight app as an asset management solution. 
    • Creation of Groovy scripts for the automation of various processes. 
    • Joint configuration of a variety of other apps, such as "Extension for Jira Service Management", "Automation for Jira", and "GDPR for Jira and Confluence". 
    • Implementation of incident, change, order, and end-of-life processes in Jira Service Management. 
    • Design and adaptation of Jira workflows to optimally support the management of projects and other measures. 
    • Consulting on the implementation of GDPR requirements and internal data classifications. 

    — Jan Briesemeister, IT Process Management Audi Interaction GmbH

    "The knowledge transfer quickly enabled our project team to independently design and create even complex workflows."

    Methodological services

    • Requirements workshop: Conducting requirements workshops to specify concrete needs 
    • End-user training: Conducting end-user training for Jira Software and the apps “Structure – Project Management at Scale,” “Structure.Gantt – Planning at Scale,” and “Gliffy Diagrams for Confluence” 
    • Implementation workshops: Hosting implementation workshops for individual knowledge transfer for IT department employees 
    • Best practice meetings: Execution of best practice appointments for Confluence 

    — Jan Faißt, Project Lead, Nortal AG

    "When it comes to collaboration, I would particularly like to highlight the positive working atmosphere and productive meetings between everyone on an equal footing. Employees have enthusiastically embraced the jointly configured systems and made intensive use of them."

    Atlassian 360°

    Ensure smooth workflows and processes in your company and unleash your team'’s full potential. With the help of the Atlassian tool suite, you can always keep track of your projects’ progress to successfully achieve your business goals. 

    With our many years of experience, we provide expert support from initial introduction to the successful implementation of Atlassian products. Our services range from consulting, training, and implementation to helpdesk and support. 

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