The evolving automotive marketplace
The automotive industry is undergoing rapid transformation. New retail models, shifting customer expectations, and the rise of digital channels are challenging traditional ways of selling and servicing vehicles. Today’s consumers demand personalized and seamless experiences — both online and in-store — mirroring the convenience and transparency they find in other industries. As Colin Milton, Keyloop’s Brand Solutions Director, explains:
“Historically, car buyers interacted mainly with local dealers acting on behalf of manufacturers. As online channels become a larger part of the journey, manufacturers must step up their digital game to match the ease and personal touch customers expect from leading platforms like Amazon. Meeting these expectations is essential for the automotive industry to truly satisfy today’s customers.”
Keyloop driving change in global automotive retail
Keyloop is at the forefront of automotive retail transformation, providing a global automotive retail platform that connects original equipment manufacturers (OEMs), dealer networks, and drivers. The platform ensures all stakeholders have real-time access to consistent information, enabling a unified customer journey and efficient operations across markets.
Delivering a truly “Experience First” automotive journey requires deep integration between OEMs and retailers. As Ian McQueeney, Keyloop’s OEM Director, explains:
“Running a dealership requires a lot of background. Each automotive manufacturer typically has 50–75 unique interfaces to connect their systems with dealer operations. Keyloop works with 80 manufacturers worldwide and each of them requires this many interfaces.”
With a customer base spanning over 100 countries, Keyloop faces the complex task of adapting to a vast array of custom API definitions and business processes for each OEM. This complexity makes it essential to have a partner who can accelerate integration and delivery.
Collaboration for speed and strategic focus
To accelerate delivery and maintain focus on its core platform, Keyloop partners with Nortal for OEM integrations. This collaboration enables Keyloop to expand platform services and respond quickly to new OEM requirements, while Nortal’s engagement with OEMs streamlines the integration process and reduces time-to-market.
As McQueeney notes, “We work with many manufacturers across multiple markets that we cannot be everything to everyone. Nortal as a partner frees us to focus on our core product and make our offerings stronger.”
Keyloop’s long-term goal is to standardise its platform offering across markets, while still meeting the unique integration needs of each OEM. Nortal plays a critical role in making this possible.
“We understand the automotive retail space and Keyloop’s tech stack, says Emmi Mehamedi, Head of Engagement Area at Nortal. “We design and build OEM integration solutions that connect manufacturers to Keyloop quickly and reliably. And with scalable delivery, we help Keyloop stay focused on its core platform while we handle the complexity of manufacturer-specific integration layers.”
With Nortal’s support, Keyloop’s platform delivers unified customer and vehicle data, real-time insights on pricing, inventory, and service information, and automated processes that reduce manual work—making it easier for OEMs and retailers to connect, comply, and scale,” McQueeney concludes.
