• Strategy and Transformation


  • Industry

Article June 18th, 2020 by Hendrik Lume, Partner and Senior Business Consultant

Video: World leading solutions for biofuel production

The last few months have shown how vulnerable international supply chains are to disruption. More advanced automation and digitization, for one, are part of the solution in building resilience against these kinds of shocks.

That said, Nortal attended Enterprise Estonia’s webinar and shared its best practices on how transforming production through technology-driven innovation can help your business prepare for ever-changing challenges.

In a nutshell, the concept of smart industry boils down to viewing IT as a strategic partner to management and as an enabler of business transformation. Meaning, IT exists in a complex ecosystem — rather than as a separate and simple business function — where the business processes and technology are interdependent.

Building a Digital Ecosystem

Viewing IT as an ecosystem is called Ecosystem Thinking. This concept has partly grown out of an increasing frustration of companies that are wrestling with the limitations of large, monolithic, modern ERP systems. In the past, vendors of modern ERP systems have tried to cover an increasing number of business functions with these systems. However, more and more specialized business processes and rapidly changing requirements are pushing this approach to its limits. According to Gartner, these limitations have already led to a new era of post-modern ERP systems that aims to re-focus ERP on the core business functions for which they were originally designed.

Postmodern ERP systems are a good example of Ecosystem Thinking because they don’t view technology or certain business areas in isolation. Postmodern ERP systems are all about finding the best solution to a specific problem while considering the interdependencies to the broader ecosystem of the business.

Ecosystem Thinking in biofuel production

The case study at hand is about how we used Ecosystem Thinking and postmodern ERP to make complex supply chain processes more efficient for a leading manufacturer of biofuels. Built on solid IT knowhow and two decades of experience in the oil and gas sector, Nortal delivered a far-reaching, robust solution to one of the industry’s most significant players.

In short, the chief benefit of this custom-built solution is the near-total level of automation it provides, streamlining the dozens of processes that take place from the moment oil products arrive at the terminal to the point of delivery to retailers and customers.

Some of the remarkable impacts of this solution include 100% traceability, a 93% decrease in time for service action and a 30% increase in logistics information accuracy. Most importantly, our customer is now ready to adapt its capabilities to whatever new challenges the market might bring.

If your interest is piqued, and you want to know more about our approach and the customer case, feel free to watch the webinar recording.

The full webinar on Outmaneuvering Uncertainty and Managing Risks with SmartEST Digitalisation can be found here.

Feel free to contact us if you wish to discuss how our approach can benefit your business. We are always happy to collaborate and brainstorm to find the best solutions for your specific challenges.

Related content


smart port, tallinn port
  • Seamless Experiences
  • Strategy and Transformation
  • Logistics

A practical guide to developing a future-proof port

Developing future-proof or smart ports requires taking into consideration the latest technological advancements, as well as environmental and economic factors.


Man accelerating the speed of innovation in manufacturing
  • Strategy and Transformation
  • Industry
  • Manufacturing

Actionable Data – Accelerating the Speed of Innovation in Manufacturing

In our customer enterprises, we at Nortal often encounter situations where the customer has invested significant time and resources in building a “data gold mine. However, the shortcoming of such systems often is that it is difficult, sometimes even impossible, to get actionable insights from them. 

White Paper

digital ecosystem
  • Strategy and Transformation
  • Technology and Engineering
  • Energy and Resources
  • Industry

Building a digital enterprise ecosystem

To remain competitive, companies have to adapt their strategies, methods and organization and bring their technological process into shorter cycles. Based on a modular, digital ecosystem, Nortal’s approach to developing technological landscapes for modern enterprises has become the enabler of success in the modern business world.

Get in touch

Let us offer you a new perspective.