Event

    Webinar: How to avoid product failure & deliver business outcomes quickly

    It’s been estimated that up to 95% of new products fail – much of this can be attributed to teams overlooking the importance of achieving quick time-to-value. This is often due to a fixation on gathering feature requirements from internal stakeholders versus understanding the end-user outcomes to achieve and pain points that stand in the way of a successful customer experience.

    Service

    Experience and Design Strategy and Transformation

    Watch the recording of the webinar with Thad Westhusing, North America’s Head of Product & CX to learn about ways an outcome-driven and experience-led approach can help your product team deliver quicker customer and business value.

    Find out how your product team can build products your customers want and the business needs by exploring these 4 questions:

    • Which constituency is your product team serving?
    • What result is your product team seeking?
    • Where is your product team focused?
    • How is your product team measuring success?

    You will discover ways to ensure the customer experience being designed and developed will deliver on the outcomes and time-to-value required for success.

    Speaker

    Thad Westhusing

    Head of Product & CX, North America

    Thad leads Nortal’s Product & Customer Experience team in North America, where he specializes in bringing business and technology stakeholders together to create seamless growth strategies that are customer-focused and outcome-driven. He has over 25 years of product strategy-to-execution experience leading product teams and coaching product leaders at Fortune 100 companies.

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