Case study

    Empowering event technology - how SpotMe builds a global tech team

    IT Outsourcing Staff Augmentation Global Capability Centers

    Industry: Software Development
    Location: Switzerland
    Number of employees: 51-200
    Technologies:JavaScript, iOS, Android, DevOps, Customer Experience, Customer Support

    The background

    SpotMe is a leader in enterprise engagement platforms for virtual and hybrid events. The Swiss company with offices in the US and Singapore provides branded enterprise solutions and a no-code building platform, along with support and professional services to 250+ global businesses.

    The challenge

    In 2015, SpotMe had a diverse team of 80+ professionals across 3 offices around the world. Back then, the company was serving an impressive client portfolio of Fortune 500 companies, creative and productive agencies, and NGOs, supporting hundreds of events every year across the globe. As a result of the continuous growth in the demand for their services and their ambition to further develop the functionalities of the company’s event management app, SpotMe made a decision to additionally expand its technology, customer experience, and customer support teams.

    Strategic partnership

    Being an international organization, SpotMe was aware of the challenges of setting up a new office location. Therefore, for its new division in Bulgaria, the company decided to engage Nortal, trusting the local provider’s expertise and knowledge of the domestic labor market. After clarifying the roles’ specifications and agreeing upon the hiring process, Nortal's team kicked off the recruitment campaign and started attracting new professionals.

    A few months later, SpotMe already had a strong team of 10 Sofia-based Application Developers and Content and Support Analysts that were successfully integrated into their global structure.

    During the next couple of years, the team expanded not only in headcount but also diversified its expertise. New roles such as Mobile Software Developers, System Administrators, DevOps Engineers, Customer Experience Specialists, and Event Coordinators were introduced to the Sofia-based operations.

    The results

    Initially, the SpotMe team in Sofia was aimed to be a compact unit that would support their global engineering and customer experience divisions. But after demonstrating very high levels of expertise and large efficiency, it became a major operations center for the company.

    In 2020, upon reaching 35+ people, SpotMe gained the confidence that their team at Nortal was mature enough to be moved to a local entity and exercised the transfer option defined in their services agreement. Following a mutually set up roadmap, Nortal helped transfer the employees to SpotMe’s newly created Bulgarian subsidiary and continued to provide legal and HR services after that.

    "SpotMe was founded with the vision of transforming meetings and inspiring participants through mobile technology. Over the years, as we've expanded to become the provider of the most comprehensive mobile event platform worldwide, we've found Nortal's ability to provide great talent that integrates easily with our dedication to excellence in service and development invaluable," shared Pierre Metrailler – CEO at SpotMe.

    Pierre Metrailler
    CEO, SpotMe

    “We've found Nortal's ability to provide great talent that integrates easily with our dedication to excellence in service and development invaluable”

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    Nortal is a strategic innovation and technology company with an unparalleled track-record of delivering successful transformation projects over 20 years.