Event November 18, 2025

by Gabriel Juarez, Salesforce Studio Lead, Nortal Americas

AI, data, and community in action: Our experience at Salesforce’s Dreamforce 2025

Discussions at Dreamforce 2025 reflected a clear shift toward the agentic enterprise, where AI agents and people collaborate as part of everyday operations. Across keynotes and sessions, the focus moved beyond individual tools to orchestration, governance, and trust — showing how organizations are designing systems where agents support decisions, execute tasks, and remain accountable.

Service

Salesforce

Enterprise

Dreamforce 2025 made one thing clear: AI, data, and automation are practical tools that reshape how teams work every day. Throughout the event, Salesforce introduced ideas and products that point toward a more collaborative model, where people and AI agents support each other to solve problems faster and deliver better customer experiences. 

With the debut of Agentforce 360 and the expansion of Data Cloud into Data 360, the conference highlighted how businesses are moving toward reliable AI-driven operations grounded in real insights. These announcements set the tone for a new era of CRM built around autonomy, accountability, and smarter decision-making. 

From standout sessions to defining ideas, the event offered a glimpse into how these innovations are already influencing the way teams put AI to work in real environments.

Our picks: Top three Dreamforce 2025 sessions

Beyond the community experience, the event also delivers world-class sessions that blend strategic insights with hands-on learning. The 2025 agenda offered a diverse mix of workshops, demos, and panels focused on the practical impact of AI, automation, and data-driven innovation. These are our top picks. 

#1

Three strategies to transform service excellence with Data 360

Jonathan Beeston & Ben Holloway 

What made this session compelling was how clearly Data 360 is reshaping service operations in real scenarios. Instead of talking about data unification in abstract terms, they showed how service teams actually work when the information is complete and reliable. It changes the pace of support, the accuracy of responses, and the ability to personalize without adding extra workload. 

Moody’s example felt relevant for those of us who work with clients navigating fragmented systems. Once the data becomes consistent and usable, service stops being reactive and starts contributing to business growth. That shift is something we see often at Nortal, when teams finally gain visibility across their platforms. 

Key takeaway: Data 360 enables service teams to deliver faster, more informed, and more valuable interactions by giving them a unified customer view. 

#2

Future-proof your org: Build an AI center of excellence

Simona Capece & Shankar Iyer 

The speakers shared how Google has spent years building a Salesforce Center of Excellence (CoE) that brings consistency to the adoption of new capabilities like AI agents. 

What’s interesting is how they balance centralization with flexibility. They’ve consolidated a large portion of their Salesforce landscape, reduced operational overhead, and improved security, while still giving individual teams space to innovate. That’s something we often encourage in our own client projects: aligning processes without limiting experimentation.

Key takeaway: A strong CoE creates the stability needed to adopt AI at scale while keeping the organization agile and efficient. 

#3

Prompt builder: Enhance agents & apps with prompt templates

Joshua Schneyer, Avanthika Ramesh, Tsunayoshi Egawa, Alex Waddell & Liz Awad 

One of the most useful parts of Dreamforce this year was this deep dive into Prompt Builder, which is quickly maturing into a more structured, predictable tool for teams. 

The customer examples helped visualize the impact of automated processes, better quality checks, and safer interactions in contexts where accuracy really matters. For teams like ours that work across different industries and use cases, the ability to standardize prompts and test them properly is a clear advantage. 

Key takeaway: Prompt Builder brings structure to prompt engineering, making AI-driven workflows more scalable and consistent. 

Agents for Good hackathon: Harnessing AI to create social impact

Next to product announcements and technical deep dives, an Agents for Good hackathon took place during Dreamforce to offer a more human perspective on what AI can achieve.

The Agents for Good Hackathon was a powerful reminder of how innovation can drive meaningful impact. Participants explored ways to apply AI for social good, creating solutions aimed at real challenges faced by communities around the world. 

Many teams centered their projects on equity, accessibility, and inclusion, demonstrating that technology can be both highly capable and deeply human. We had the chance to present Global Aidgents, a solution built with Agentforce to improve disaster relief coordination by increasing transparency, speeding up response efforts, and strengthening donation management. 

Key insights: Seven topics that stood out for us

Dreamforce 2025 placed a strong emphasis on AI agents working alongside people, data becoming context-aware, and collaboration flowing naturally across teams.

Here are some of the major themes and innovations that caught our eye:

1. Agentic enterprise

2. Agentforce 360

3. Data 360

4. Slack as the Agentic Operating System

5. Ethical AI and sustainability

6. Automation and intelligence

7. Interoperability and open innovation

About Dreamforce

Dreamforce is Salesforce’s annual flagship event, an immersive gathering that brings the global Trailblazer community together to learn, share ideas, and get inspired. Since its first edition in 2003, it has grown into one of the most influential events in the industry, known for blending innovation, education, and purpose. 

This year’s edition took place in October in San Francisco, with sessions streamed globally through Salesforce+ to allow audiences everywhere to take part. 

Dreamforce is known as a celebration of invention and community, offering a mix of hands-on workshops, visionary keynotes, and volunteer activities that reflect Salesforce’s core values: trust, customer success, equality, innovation, and sustainability. 

Main takeaway

Watch the video to get a glimpse of what Dreamforce left us!

Grounded and adaptable automation with Salesforce

Dreamforce 2025 showed grounded and adaptable automation. After attending sessions, exploring demos, and participating in the hackathon, one theme kept coming up: AI is becoming practical, governed, and deeply integrated into daily workflows.

Agentic enterprise is already influencing how teams collaborate, automate processes, and use intelligence at scale. Across topics like smarter workflows, sustainability, and ethical AI, this year’s insights showed how organizations can operate with greater intention and impact using the tools introduced throughout the event.

If you’re interested in exploring how these innovations can elevate the way your team works, let’s connect and continue the conversation.

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