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Explore digital transformation resources.
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Explore digital transformation resources.
Uncover insights, best practises and case studies.
Finding a CMS for your business that’s robust, customizable, secure and cost-effective may seem like a pipe dream. Yet, there are excellent options that get close to attaining your ideal solution.
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In particular, if you’re an enterprise seeking a top-ranked CMS, you may be deciding between the Oracle Content Manager vs. Adobe Experience Manager. According to Gartner, these two CMSs are identically rated at 4.4/5 stars.
While they’re both comprehensive platforms, Oracle and Adobe each have unique strengths. Here we’ll analyze Oracle’s and Adobe’s content manager features, pros/cons and best use cases, as well as tips for choosing and implementing the right CMS for your business.
A Content Management System (CMS) is a platform for creating, managing and delivering digital content across all business channels. It enables you to store assets in one place and automate workflows to make content collaboration more effective.
In the best case scenario, a CMS is highly customized to your needs, making it easy for you to deliver brand-tailored content to your current and future customers. When searching for the best platform for your requirements, keep mind that top CMSs are:
Having a good fit CMS will empower your business to better engage your customers and boost growth without the pains of manual processes, siloed data and security vulnerabilities.

The Oracle Content Manager is a leading omnichannel content management hub that’s known for its dependability. Currently, it’s used by 31,800+ businesses, accounting for 11% of the CMS market.
This CMS solution runs 3,500+ internal microsites and 200+ live external sites, including 40 within the top one million brands. Some key companies that use Oracle Content Manager include Staples, Henry Schein, Cargill, Sonoco, Ernst & Young and more.
The Oracle Content Manager has a nice balance of features aimed at streamlining content and experience delivery. Additionally, its tools support collaborative and efficient workflows for content-related teams, including:
While the Oracle Content Manager can be used with diverse tech stacks, it’s most commonly combined with iOS, Android, React, React Native, Vue, Gatsby, Svelte, Next.js, Flutter, Angular, Javascript and more.
Pros:
Cons:

The Adobe Experience Manager (AEM) is a premier content management solution that tops the charts for feature-rich tools. Today it’s the choice of 10,500+ businesses and runs more than 35,000+ live sites, including 5,200+ within the top one million brands. High-ranking companies that leverage AEM include PGA Tour, Thinkingbox, AT&T, General Motors, Coca-Cola and so on.
AEM has an impressive breadth and depth of features for personalized content and asset management. It’s also at the cutting edge of providing AI-empowered workflows for content teams. Main features include:
Adobe is ideal for setting up personalized content for specific customer segments across all your channels. Plus, it can combine with a variety of different tech stacks depending on your business needs.
Pros:
Cons:
The Oracle Content Manager vs. Adobe Experience Manager are both top-rated solutions, with a ranking of 4.4/5.0 by Gartner. While Adobe slightly edges out Oracle in every category, the two are high-power, workable solutions.
Now that you have a clearer understanding of Oracle Content Manager vs. Adobe Experience Manager, it’s time to make a decision. If you’re not sure how to choose, start with these key steps.
First, take the pulse on your business goals and requirements. Talk to all departments and stakeholders to get a holistic vision. This will help you understand what type of CMS customizations and integrations you’ll need. At the same time, you can pinpoint logistics, such as a realistic budget and timeframe.
Finding a CMS that meets all your needs can be overwhelming. Start by knowing your best use scenarios, so you can ask specifically about how the CMS can handle them. (A good way to check this is through product demos!) You should also get a sense of how the platform can change and expand as your business grows.
It’s easy to get carried away by “shiny object syndrome” and seek the platform with the savviest UX. Just make sure that function is still there. It’s essential that your CMS has all the features you require, while also retaining some level of user-friendliness for you and your staff.
If you don’t have a robust IT team, you may rely on the CMS’s support. Check that there are training sessions, technical documentation and community forums that answer your most urgent questions. Otherwise, you may be better off with a CMS that has a higher level of support.
Digital content management can be difficult to set up to your exact specifications. You may benefit from hiring an expert CMS partner who can co-pilot your product development and ensure that you’re making the right technical decisions for your business.
Content managers don’t implement themselves. Whether you’ve selected Oracle Content Manager vs. Adobe Experience Manager, you’ll need on-the-ground developers to ensure your CMS is tailored to your business scenario. Our specialists have put together these key tips for a smoother implementation phase.
Although a roadmap is useful, it’s best to define a strategy that integrates your broader business goals. Be sure that your CMS strategy makes your values and priorities clear, so that your technical teams know what to focus on.
In addition to your internal workflows and access permissions, set up protocols to stay compliant with data and security regulations. Specifically, data privacy is a major sticking point. Your CMS should guarantee that any customer data is well-protected according to the highest standards.
Data is everything today. During your CMS implementation, pay special attention as you integrate your data streams and set up data-rich content. It’s vital for your data to be as clean, comprehensive and secure as possible.
Your CMS is only as powerful as your team’s ability to use it. Schedule early training sessions on your CMS, so that you get your staff onboard and respond to their concerns right out of the gate. The more confident your teams are with your CMS, the more productive they’ll be.
Customizing your CMS is critical to your business success. You’ll want a true CMS partner to handle the full cycle of development, including key areas such as QA testing and ongoing monitoring.
Nortal is a strategic innovation and technology company with an unparalleled track-record of delivering successful transformation projects over 25 years.