Article

    Oracle Content Manager vs. Adobe Experience Manager

    Finding a CMS for your business that’s robust, customizable, secure and cost-effective may seem like a pipe dream. Yet, there are excellent options that get close to attaining your ideal solution.

    Service

    Adobe Digital Transformation

    Industry

    Enterprise

    In particular, if you’re an enterprise seeking a top-ranked CMS, you may be deciding between the Oracle Content Manager vs. Adobe Experience Manager. According to Gartner, these two CMSs are identically rated at 4.4/5 stars.

    While they’re both comprehensive platforms, Oracle and Adobe each have unique strengths. Here we’ll analyze Oracle’s and Adobe’s content manager features, pros/cons and best use cases, as well as tips for choosing and implementing the right CMS for your business.

    What is a CMS and why is it important?

    A Content Management System (CMS) is a platform for creating, managing and delivering digital content across all business channels. It enables you to store assets in one place and automate workflows to make content collaboration more effective.

    In the best case scenario, a CMS is highly customized to your needs, making it easy for you to deliver brand-tailored content to your current and future customers. When searching for the best platform for your requirements, keep mind that top CMSs are:

    • Robust for ever-evolving content needs
    • Omnichannel to manage content at every point
    • Well-integrated for any existing technical set-up
    • Customizable for unique business cases
    • Secure against breaches or threats
    • SEO-friendly for strong customer reach
    • Collaborative for internal staff and stakeholders
    • Efficient for complex workflows
    • Scalable for business growth
    • Cost-effective for enterprises and beyond

    Having a good fit CMS will empower your business to better engage your customers and boost growth without the pains of manual processes, siloed data and security vulnerabilities.  

    The purple homepage of Oracle’s content manager.

    About Oracle Content Management

    The Oracle Content Manager is a leading omnichannel content management hub that’s known for its dependability. Currently, it’s used by 31,800+ businesses, accounting for 11% of the CMS market.

    This CMS solution runs 3,500+ internal microsites and 200+ live external sites, including 40 within the top one million brands. Some key companies that use Oracle Content Manager include Staples, Henry Schein, Cargill, Sonoco, Ernst & Young and more.

     

    Oracle Content Management features

    The Oracle Content Manager has a nice balance of features aimed at streamlining content and experience delivery. Additionally, its tools support collaborative and efficient workflows for content-related teams, including:

    • Digital asset management
    • Document collaboration
    • Content capture
    • Site building
    • Headless CMS
    • System administration
    • Integration and extensibility (i.e. with Office 365, Google Workspace, APIs and SDKs)
    • Sales Accelerator (specifically supporting content for sales)
    • Sauce Video (for video creation)
    • Oracle Architecture Center (for expert guidance on features)

    While the Oracle Content Manager can be used with diverse tech stacks, it’s most commonly combined with iOS, Android, React, React Native, Vue, Gatsby, Svelte, Next.js, Flutter, Angular, Javascript and more.

    Oracle Content Management strengths

    Pros:

    • Dependable performance
    • Solid third-party integrations (with Office 365 and more)
    • Great for managing large volumes of digital assets
    • Top content performance tracking via real-time analytic reports
    • Anywhere access that makes it easy to update

    Cons:

    • Not as flexible and customizable as other solutions
    • Community forums and documentation aren’t very robust

    The blue editor of Adobe’s experience manager.

    About Adobe Experience Manager

    The Adobe Experience Manager (AEM) is a premier content management solution that tops the charts for feature-rich tools. Today it’s the choice of 10,500+ businesses and runs more than 35,000+ live sites, including 5,200+ within the top one million brands. High-ranking companies that leverage AEM include PGA Tour, Thinkingbox, AT&T, General Motors, Coca-Cola and so on. 

    Adobe Experience Manager features

    AEM has an impressive breadth and depth of features for personalized content and asset management. It’s also at the cutting edge of providing AI-empowered workflows for content teams. Main features include:

    • Content management system
    • Digital asset management
    • Digital enrollment and forms
    • Learning manager (for employee training tools)
    • Digital guides
    • Digital screens (for digital signage)
    • Website creation (including drag-and-drop directly from Word or Google Docs)
    • Built-in APIs and integrations
    • Touch-enabled UI (for responsive design)

    Adobe is ideal for setting up personalized content for specific customer segments across all your channels. Plus, it can combine with a variety of different tech stacks depending on your business needs. 

    Adobe Experience Manager strenghts

    Pros:

    • All-in-one suite of Adobe tools
    • High-level personalized experiences
    • Ease of use via a drag-and-drop interface, pre-built templates and a WYSIWYG editor Great for multi-site and/or multi-language content
    • Analytics tracking and reports from any digital point in the customer journey
    • Lots of out-of-the-box features

    Cons:

    • A steep learning curve
    • Vendor lock-in to Adobe products 

    ‍Comparing Oracle Content Manager to Adobe Experience Manager

    The Oracle Content Manager vs. Adobe Experience Manager are both top-rated solutions, with a ranking of 4.4/5.0 by Gartner. While Adobe slightly edges out Oracle in every category, the two are high-power, workable solutions.

    01 Key strengths of Oracle and Adobe
    02 Best use cases for Oracle Content Manager
    03 Best use cases for Adobe Experience Manager
    • Built-in security and compliance. Both tools utilize cloud platform security with excellent encryption and authentication features.
    • Analytics. Both have in-depth analytics dashboards and reports to measure success with your content.
    • Omnichannel applications. Both take an end-to-end approach for customer touchpoints, so you can share content across all channels.
    • Scalable. Both are growth-friendly to allow you to ramp up new features with minimal resources. 
    • Your priority is reliable performance over shiny features.
    • You don’t want to be locked into a single vendor (like Adobe).
    • You have a large volume of digital assets to manage.
    • You don’t have very complex customizations in mind. 
    • You want to leverage Adobe’s suite of digital tools.
    • You’re seeking a top solution for multi-site management.
    • You’re keen to have a user-friendly interface and WYSIWYG editor.
    • You’re an enterprise with the resources to afford Adobe. 

    How to choose the best CMS for your business

    Now that you have a clearer understanding of Oracle Content Manager vs. Adobe Experience Manager, it’s time to make a decision. If you’re not sure how to choose, start with these key steps. 

    1. Audit your real business needs

    2. Analyze use scenarios and growth potential

    3. Balance user-friendliness with feature-richness

    4. Understand the level of support each CMS offers

    5. Maximize efforts with an expert CMS partner

    Our expert tips for CMS implementation

    Content managers don’t implement themselves. Whether you’ve selected Oracle Content Manager vs. Adobe Experience Manager, you’ll need on-the-ground developers to ensure your CMS is tailored to your business scenario. Our specialists have put together these key tips for a smoother implementation phase. 

    1. Define a strategy, not just a plan

    2. Don’t skip content compliance

    3. Focus on clean data integration

    4. Empower your teams with training

    5. Lean on expert opinions

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    Build a savvy CMS with Nortal's experts

    Ultimately, choosing between Oracle Content Manager vs. Adobe Experience Manager can be challenging. With our expert guide on these CMS features, pros/cons and more, you’ll be better equipped to make a strategic decision for your business. We have the ideal CMS experts – including our top-tier Adobe specialists – to accelerate digital content delivery and automate behind-the-scenes workflows.

    Discuss your CMS needs with us.

    Get in touch

    Nortal is a strategic innovation and technology company with an unparalleled track-record of delivering successful transformation projects over 25 years.