Modernizing e-commerce for a leading telecom provider
In today’s telecom landscape, digital experience has become a core differentiator. One of North America’s most recognized telecommunications providers recognized its legacy e-commerce system was no longer sufficient to support modern digital expectations. The company engaged our team to overhaul its commerce architecture and create a flexible, scalable platform capable of powering new product launches, driving personalization, and improving conversion across channels.
Service
Industry
Challenge
The provider was burdened by years of accumulated technical debt and inflexible infrastructure. Their monolithic e-commerce system posed several operational and strategic limitations:
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Slow innovation cycles: Introducing new products or features required months of development time due to tightly coupled services and outdated tech stacks.
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Siloed systems: Customer, order, and product data were spread across disparate systems, making real-time decision-making and personalization nearly impossible.
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Rigid architecture: The legacy system lacked the modularity to test, iterate, or scale new experiences quickly. This limited experimentation and responsiveness to market changes.
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Mobile experience gaps: Despite most customer traffic coming from mobile, the platform was primarily designed for desktop use, creating friction for a mobile-first audience.
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High maintenance costs: A significant portion of IT resources was allocated to maintaining existing systems rather than driving innovation.
Internally, business and tech teams struggled to align on priorities and deliver features fast enough to stay competitive in an increasingly digital market.
Solution
We partnered with the client to deliver a next-generation, composable digital commerce platform built to scale and evolve. This transformation required a multi-disciplinary approach that bridged engineering, product strategy, and user experience.
Key aspects of the solution included:
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Composable architecture: We adopted a modular, API-first approach to decouple key services (e.g., checkout, product catalog, user identity). This allowed teams to develop and deploy features independently without impacting the whole system.
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Cloud-native infrastructure: We migrated commerce functions to a cloud-based infrastructure, increasing scalability and reducing latency during high-traffic events like product launches or promotional campaigns.
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Headless commerce experience: By separating frontend and backend, we enabled the delivery of consistent user experiences across web, mobile, and in-store kiosks, while allowing frontend teams to move at their own pace.
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Unified data layer: We implemented middleware to aggregate data from CRM, ERP, and legacy systems, enabling dynamic pricing, targeted promotions, and real-time customer support.
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Agile product delivery: Using Scrum methodology and continuous delivery pipelines, internal teams could experiment, test, and deploy features more frequently and with less risk.
Results
Within a year, the new commerce platform launched across key product lines, with measurable improvements in customer engagement and operational agility. The new platform didn’t just replace the old — it empowered the business to innovate faster, serve customers better, and future-proof their digital commerce strategy.
40%
improvement in site speed, particularly on mobile
25%
ncrease in conversion rates within three months
3x
faster deployment cycles for new features
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