Introduction to ServiceNow platform: Key features and benefits explained

Platform Analytics is a top module within the Now platform for unlocking actionable analytics and reporting. With it, your C-suite can take the pulse on your business performance on an ongoing basis.  

Analytics lets you access real-time analytics, set up reports, create visualizations, mine process data to identify improvements and anticipate overarching trends. As a result, this high level of data insight can support your decision-making. You’ll get quick, actionable information that helps optimize your operations, user experience and overall business success.

ServiceNow provides built-in solutions to automate your workflows –whether for your employees, creators, developers or customers. From the Now platform, you can use a range of features to integrate ServiceNow automation and cut out time-consuming tasks.  

In essence, ServiceNow workflow automation can boost efficiency, employee productivity and customer experiences. It’s also ideal to reduce human error and hand off time-intensive tasks so you can focus on your core skills.  

Some ways to integrate ServiceNow service automation include:  

• Flow Designer to eliminate manual scripting when creating workflows.  
• Decision Builder to set up rules that cut out time-consuming data entry tasks.  
• Process Automation Designer to build processes across departments for full visibility.
• Process Mining and Analytics to analyze and optimize workflows throughout the business.
  
  Of course, this is just the start of automation potential in the Now platform. You can find even more applications by checking out recent ServiceNow automation case studies.  

The Now platform incorporates a variety of AI-powered functions and modules. Among them, you can take advantage of the potential of AI for business, including:

• AI Agents on ServiceNow can leverage data and systems to create intelligent tasks and workflows. For example, pre-built ServiceNow AI agents can handle customer conversations, data analysis and other automated areas –directly from the Now platform.  
• Now Assist is another robust AI feature with diverse applications. In the platform, you can use Now Assist to generate summaries, set up self-service, produce content and speed up coding.  
• Workflow Data Fabric brings together all your data into a single source. Once unified, your data can combine with AI to glean insights, monitor data, create efficient workflows and make informed decisions.  
• ServiceNow Automation Engine involves a full variety of ServiceNow IT automation tools for your business. Some low-code AI solutions available on the ServiceNow platform include process mining, documenting intelligence, RPA and more.

ServiceNow empowers businesses to set up a variety of automated workflows that enhance work efficiency and quality. The most in-demand areas include the following:

• Technology workflows: ServiceNow gives you access to drag-and-drop tools, reusable components and templates for seamless no-code development. Key modules: Creator Studio, UI Builder and Now Assist.  
• Employee workflows: In the Now platform, you can leverage tools and AI to achieve greater productivity. Key modules: Workspaces, Process Mining and Platform Analytics.  
• Customer workflows: These tools unleash automated self-service and enhance user experiences. Key modules: Now Mobile, Knowledge Management and Walk-Up Experience.

The Now platform is extremely feature-rich, making it easy for your business to select the tools that work for you. You can check out a full list of products here, but the most popular ServiceNow modules include:

• IT Service Management (ITSM)
• IT Operations Management (ITOM)
• Customer Service Management (CSM)
• App Engine
• Automation Engine
• Strategic Portfolio Management (SPM)
• HR Service Delivery
• Security Operations (SecOps)
• Governance, Risk, and Compliance (GRC)
• Workplace Service Delivery (WSD)
• Field Service Management (FSM)
• Finance and Supply Chain