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    Introduction to ServiceNow platform: Key features and benefits explained

    A whopping 85% of Fortune 500 companies use ServiceNow today. But what exactly is the hype behind this platform?

    Service

    ServiceNow Platform optimization

    ServiceNow is a business intelligence platform designed to unite all your functions into a single, robust framework. At its core, the ServiceNow platform aims to make work easier for your teams, developers and end users.

    Specifically, the platform is recognized for its no-code automated management workflows. It offers a suite of modules related to IT, HR, security, customer service and more. It even has AI and machine learning functions built into its platform.  

    Let’s take an insider’s tour of the Now platform, so you can answer “what is ServiceNow?” and understand its wide scope of features for your business.

    What is ServiceNow?

    ServiceNow involves a full-service technology stack called the Now platform. What does ServiceNow do? The Now platform brings together a wealth of customizable modules to handle critical business functions.  

    Instead of building these features from scratch –which can be extremely expensive and time-consuming– the Now platform gives businesses easy access to pre-built solutions. The ServiceNow platform is smart, low-code and integration-savvy, making it a top choice for businesses.  

    What’s more, the Now platform “sits atop” current IT set-ups, which means your business can easily connect to its functions from diverse data and technology systems. In this way, the ServiceNow tool acts as a powerful extension to efficiently maximize your organizational tasks and processes.

    Key components of ServiceNow

    What is ServiceNow used for in practice? A key characteristic of the ServiceNow platform is its huge breadth and depth of built-in solutions. There’s so much you can do from the Now platform, including management of:

    • IT services
    • Workplace services
    • Customer services
    • HR services
    • Security and compliance  

    This is just a sample of popular areas on the Now platform. Depending on your needs, you can leverage even more modules to bridge gaps in your business functions.

    Business benefits of using ServiceNow

    What is ServiceNow for businesses? The ServiceNow platform enables you to do work with a greater impact. From a single, scalable and secure platform, you can optimize functions and drive growth.

    Overall, the benefits of ServiceNow will depend on the specific solutions you choose to set up. Fortunately, you have hundreds of ServiceNow products to customize your business functions.  

    On the whole, the benefits of using ServiceNow include:

    Our engagement models

    Partner up with us to get the most out of your Adobe platforms. Our engagement models adapt to your team's needs, whether you're missing specific expertise, extra resources or strategic guidance.

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    Managed services & end-to-end services

    Designed to provide comprehensive support for your Adobe solutions, this model lets you focus on core activities while we handle your marketing technology stack. We run the entire lifecycle, from implementations and integrations to launch and optimization.

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    Managed services & end-to-end services

    Designed to provide comprehensive support for your Adobe solutions, this model lets you focus on core activities while we handle your marketing technology stack. We run the entire lifecycle, from implementations and integrations to launch and optimization.

    tabler-icon-3d-cube-sphere

    Managed services & end-to-end services

    Designed to provide comprehensive support for your Adobe solutions, this model lets you focus on core activities while we handle your marketing technology stack. We run the entire lifecycle, from implementations and integrations to launch and optimization.

    tabler-icon-3d-cube-sphere

    Managed services & end-to-end services

    Designed to provide comprehensive support for your Adobe solutions, this model lets you focus on core activities while we handle your marketing technology stack. We run the entire lifecycle, from implementations and integrations to launch and optimization.

    tabler-icon-3d-cube-sphere

    Managed services & end-to-end services

    Designed to provide comprehensive support for your Adobe solutions, this model lets you focus on core activities while we handle your marketing technology stack. We run the entire lifecycle, from implementations and integrations to launch and optimization.

    tabler-icon-3d-cube-sphere

    Managed services & end-to-end services

    Designed to provide comprehensive support for your Adobe solutions, this model lets you focus on core activities while we handle your marketing technology stack. We run the entire lifecycle, from implementations and integrations to launch and optimization.

    tabler-icon-3d-cube-sphere

    Managed services & end-to-end services

    Designed to provide comprehensive support for your Adobe solutions, this model lets you focus on core activities while we handle your marketing technology stack. We run the entire lifecycle, from implementations and integrations to launch and optimization.

    tabler-icon-3d-cube-sphere

    Managed services & end-to-end services

    Designed to provide comprehensive support for your Adobe solutions, this model lets you focus on core activities while we handle your marketing technology stack. We run the entire lifecycle, from implementations and integrations to launch and optimization.

    Automate business processes
    The Now platform includes built-in tools to optimize your tasks, workflows and more. Cut out manual tasks, support human skills and work smarter.

    Optimize customer experiences
    Engage your customers and earn loyalty with 24/7 support and personalized experiences managed directly from the platform.

    Boost employee productivity
    Streamline work, eliminate routine tasks and optimize employee time through Now productivity tools. You can even customize the platform according to your industry.

    Connect IT systems into a single source of truth
    Unify your data into a single source for processing, analyzing and taking action with purpose.

    Get 360-degree visibility into business
    Consolidate your business needs into one comprehensive platform. ServiceNow gives you a full view into your data, workflows and more.

    Set up your business for greater agility
    ServiceNow lets you scale processes and improvements according to your needs. In turn, you can stay nimble in today’s evolving digital market.

    Achieve stronger business outcomes
    The platform is all about attaining technical and operational excellence. Raise the bar by leveraging its suite of pre-built tools.

    Reduce costs and elevate ROI
    Ultimately, ServiceNow makes your business more efficient, enabling cost savings. It also helps you create new product offerings, leading to a more powerful ROI.

    ServiceNow capabilities overview

    One of the ServiceNow platform’s competitive edges is its impressive number of functionalities. Currently, it has 175+ products listed on its platform, including new integrated AI capabilities. Here we’ll give a ServiceNow platform overview so you understand its full potential.  

    Platform analytics ServiceNow

    Workflow automation

    ServiceNow AI

    Other ServiceNow workflows

    ServiceNow modules

    ServiceNow integrations and compatibility

    ServiceNow is known for its top-of-the-line integrations. In essence, this platform is designed to fit with your existing technology systems and tools. Here is the full range of ServiceNow integrations to keep top of mind.

    01 With your tech stack
    02 With your preferred partner tools
    03 With ServiceNow products

    ServiceNow compatibility is available to integrate processes, UI, data and more. No matter your current tech stack, you can utilize the Integration Hub to simplify imports and reduce the need for custom coding.

    ServiceNow also provides remote tables and a connections dashboard to streamline data and credential management. At the end of the day, you can even create custom set-ups if the Integrations Hub doesn’t work for your particular case.  

    ServiceNow integrations are well-equipped to connect with partner tools. For example, you can rapidly integrate ServiceNow with major systems such as:  

    • Salesforce.
    • Microsoft Suite
    • SAP  
    • Jira
    • Cisco
    • Google Drive
    • … and more!

    Finally, ServiceNow offers an App Store with 1,000+ free and paid third-party integrations. These products run the gamut, including tools in areas such as:  

    • Analytics
    • Automation
    • Customer service
    • DevOps
    • Governance
    • Field service
    • Financial services
    • HR
    • IT
    • Security
    • Workplace

    Simply use the filter in the App Store to find the type of ServiceNow integrations that best fit your scenario.  

    With your tech stack

    ServiceNow compatibility is available to integrate processes, UI, data and more. No matter your current tech stack, you can utilize the Integration Hub to simplify imports and reduce the need for custom coding.

    ServiceNow also provides remote tables and a connections dashboard to streamline data and credential management. At the end of the day, you can even create custom set-ups if the Integrations Hub doesn’t work for your particular case.

    With your preferred partner tools

    ServiceNow integrations are well-equipped to connect with partner tools. For example, you can rapidly integrate ServiceNow with major systems such as:

    Salesforce
    Microsoft Suite
    SAP
    Jira
    Cisco
    Google Drive
    … and more!

    With ServiceNow products

    Finally, ServiceNow offers an App Store with 1,000+ free and paid third-party integrations. These products run the gamut, including tools in areas such as:  

    Analytics
    Automation
    Customer service
    DevOps
    Governance
    Field service
    Financial services
    HR
    IT
    Security
    Workplace
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    Maximizing ServiceNow with Nortal

    Our team of ServiceNow specialists is ready to get results for your business. Attain new efficiencies through automation, workflows and key integrations. We can set up smart low-code solutions on the Now platform to better optimize your workplace, IT services, customer engagement and beyond. No matter your objectives, we’ll co-pilot the right ServiceNow solution for you.
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    FAQs about ServiceNow

    What platform is ServiceNow built on?

    Is ServiceNow a cloud platform?

    Is ServiceNow suitable for small businesses?

    What brands use ServiceNow today?

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    Nortal is a strategic innovation and technology company with an unparalleled track-record of delivering successful transformation projects over 20 years.