Article

AI in sales: Unlocking powerful advantages

Service

Data and AI Microsoft

Industry

Enterprise

85% of business leaders are “very excited” about deploying generative AI. While AI has a range of top applications, its advantages are especially powerful for sales.

AI in sales is already getting proven results, boosting revenue by up to 15%, among other benefits. Yet, it’s essential to thoughtfully integrate sales AI so you can achieve the best outcomes.

Here we’ll discuss the benefits, tools and best uses of generative AI in sales. We’ll also go over our preferred platform, Microsoft Copilot for Sales, which we expertly employ so you can maximize client resources and attain more sales.

AI in sales today

The sales industry is currently buzzing with the potential of generative AI. For many companies, incorporating AI into workflows and tools is still on the horizon. In fact, 78% are worried about missing out on generative AI’s competitive advantages.

It’s clear that AI in sales is still in the early adoption phase. Even so, high-performers are already reaping the benefits of this new technology, with those using AI 1.3x more likely to see revenue increases.

Just consider that these leading brands have started AI implementation, including:

  • KLM. Handles 60% of customer inquiries with its AI-driven BlueBot.
  • Coca-Cola. Optimizes digital ad campaigns via a new AI-backed platform called Albert.
  • Takeda Oncology. Boosts sales conversations through AI-powered insights for relevant messaging.

Ultimately, this is just the tip of the iceberg. It’s likely that a mass movement towards AI for sales is forthcoming. Studies suggest that 90% of business leaders expect to use GenAI solutions “often” in the next two years. 

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Benefits of generative AI in sales

There’s a lot of hype around the benefits of generative AI today. The dynamic nature of sales tasks means that this industry has lots to gain from AI.

Initial results from AI in sales are promising, with 84% seeing a boost in sales and quicker customer resolution. Overall, you can expect positive pay-offs such as:

  • Operations efficiency and team productivity;
  • Enhanced customer experiences (i.e. quicker resolution time, personalization, etc.);
  • More sales;
  • Lower costs (via resource allocation, data-driven insights, forecasting, etc.);
  • Data-driven decision-making;
  • Innovation;
  • Risk management.
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AI tools for B2B sales

AI tools for B2B sales are starting to flood the market, offering effective new sales processes.

Most of these technologies are focused on helping you customize your own AI sales workflows and tools. At Nortal, we’re keen on the advantages of Microsoft Copilot for sales (which we’ll discuss below).

That said, there’s a plethora of options for setting up AI in sales. To give you a sense of what’s out there, here are some popular picks:

How is AI used in sales?

Despite the huge potential of AI in sales, 53% of sellers aren’t sure how to make the most of value from generative AI. To help businesses and their salesforce reimagine their processes, below you’ll find the best use cases for sales AI.

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1. AI tools for sales teams

2. AI in sales operations efficiency

3. AI in sales content

4. AI for customer engagement

5. AI in sales analytics

6. AI in sales forecasting

7. AI for revenue boosting 

Understanding Microsoft Copilot for sales

To ensure our clients are well-equipped to meet their business objectives, we hand-select the best AI tools for sales. For the sales industry, we leverage our preferred tool, Microsoft Copilot. Here’s why we think it’s a top choice to maximize sales teams. 

01 What is Microsoft Copilot Studio for Sales?
02 What Microsoft Sales Copilot can do for your team
03 How we leverage Copilot for Sales at Nortal
Copilot for Sales is specifically designed for sellers. It incorporates GenAI into workflows and tools, such as Salesforce and Microsoft 365 Sales. The idea is to boost sales efforts through data-driven insights and opportunities to automate. 

Microsoft Copilot has a wide range of meaningful applications for sales. Some of the most high-demand areas include:

  • Sales content creation (such as emails, meeting summaries, pitch decks, presentations, etc.);
  • Customer personalization;
  • Call insights and analysis;
  • Lead contact management;  
  • Workflow and collaboration optimization;
  • Sales performance insights;
  • Customized AI agents and tools.

Depending on your business goals, your team may leverage one or more of these key areas. Copilot for Sales also gives you the flexibility to customize other sales tasks as well.  

Our developers are veterans of Copilot for Sales and ready to personalize your sales workflows, tools and content according to your parameters.

To get started, our specialists will get to know your long-term objectives. Once defined, we will collaborate closely to identify opportunities and iterate models that enable quick gains.

We’ll also create a roadmap of recommendations for how AI can be implemented within your sales team in future stages. 

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Achieving next-gen AI in sales

AI has become an impressive competitive advantage for companies who have adopted it early. Even so, many businesses aren’t ready for AI. In fact, 60% of leaders say Gen AI doesn’t yet integrate with their tech stack.

Technical difficulties like this can slow down your big plans for AI in sales. As you work out the details, lean on a top-ranked AI partner. Our skilled AI engineers are ready to unlock powerful advantages for your sales team. Get in touch with our winning AI team today. 

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Nortal is a strategic innovation and technology company with an unparalleled track-record of delivering successful transformation projects over 20 years.