Modern marketing is digital marketing. This means outbound and inbound tactics, lead generation, customer lifecycle optimization and more. To succeed, today’s marketer needs a digital marketing solution that’s capability-rich, flexible, interoperable with other systems and tools, easy to use, effective, and cost-efficient.
Using Act-On, marketers can easily:
- Manage and optimize all the stages of the customer experience
- Follow the money by attributing marketing spend to revenue
- Track each prospect’s activity from initial engagement and conversions to closed sales, repeat sales, and beyond
- Report on campaigns, from high levels to detailed drilldowns
Act-On is easy to learn, easy to use, and can be set up without involving the IT department. Act-On’s integrated marketing automation platform can simplify your cross-channel customer engagement, give your sales team mission-critical information, and boost your company’s success.