Case study

Keyloop driving change in global automotive retail

Keyloop is a leading global provider of software and digital solutions for the automotive retail industry, serving customers in more than one hundred countries. As digital channels reshape customer expectations, the industry is shifting quickly, and Keyloop needed a way to navigate this complexity and accelerate OEM integrations at scale.

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Industry Manufacturing

By partnering with Nortal, Keyloop can focus on its core platform while we deliver fast, reliable, and scalable OEM integration capabilities.

“Historically, car buyers interacted mainly with local dealers acting on behalf of manufacturers. As online channels become a larger part of the journey, manufacturers must step up their digital game to match the ease and personal touch customers expect from leading platforms like Amazon. Meeting these expectations is essential for the automotive industry to truly satisfy today’s customers,” says Colin Milton, Keyloop’s Brand Solutions Director.

Managing OEM complexity at global scale

Given the automotive industry’s transformation and shifting customer expectations, Keyloop is facing the specific challenge of supporting more than 80 automotive manufacturers across 100 countries. The company must adapt to a vast array of custom API definitions and business processes for each OEM, and each manufacturer typically has 50-75 unique interfaces to connect their systems with dealer operations. Managing this complexity consistently and efficiently, while continuing to evolve the core platform, demands a partner who can accelerate integration and delivery.

Keyloop’s OEM Director, Ian McQueeney, notes that with many manufacturers across multiple markets, they cannot be everything to everyone. Their long-term goal is to standardize their platform offering across markets, while still meeting the unique integration needs of each OEM. Nortal plays a critical role in making this possible.

Collaboration for speed and focus

To accelerate delivery, keep focus on its core platform, and support its “Experience First” strategy, Keyloop partnered with Nortal to build fast and reliable OEM integrations.

We compliment Keyloop’s platform vision by designing and delivering OEM integration layers that connect manufacturers quickly and reliably. This collaboration enables Keyloop to expand platform services, respond quickly to new OEM requirements, and stay focused on their core product. Our engagement with OEMs streamlines the integration process and reduces time to market.

“We understand the automotive retail space and Keyloop’s tech stack”, says Emmi Mehamedi, Head of Engagement Area at Nortal.

“We design and build OEM integration solutions that connect manufacturers to Keyloop quickly and reliably. And with scalable delivery, we help Keyloop stay focused on its core platform while we handle the complexity of manufacturer-specific integration layers.”

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Delivering meaningful results for OEMs and retailers

This partnership gives Keyloop a scalable way to manage OEM integrations. With us handling manufacturer‑specific integration layers, Keyloop can stay focused on its core platform while ensuring each OEM connects quickly and reliably. The collaboration also strengthens Keyloop’s ability to standardize its offering across markets without losing the flexibility individual manufacturers require.

“With Nortal’s support, Keyloop’s platform delivers unified customer and vehicle data, real-time insights on pricing, inventory, and service information, and automated processes that reduce manual work - making it easier for OEMs and retailers to connect, comply, and scale,” McQueeney concludes.

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