Article
    by Ergin Tuganay, Head of Data & AI, Nortal Finland

    From gut feelings to data leadership

    Machine and process whisperers leave a void only technology can fill.

    Service

    Industry Data and AI Manufacturing

    Industry

    Data and AI

    One ordinary day, Paul notices an alert: the production line has unexpectedly shut down. The issue is serious, and no one saw it coming. Except one person might have. Just a week earlier, Martin, the factory’s chief maintenance engineer, retired after decades of service.

    When Martin walked out the door for the last time, the company lost something Paul hadn’t even realized they possessed: the silent knowledge of a “Machine Whisperer.” After countless years on the factory floor, Martin had come to know everything about the site and its equipment. He could sense and interpret the equipment’s inner workings – almost their very souls – using only his experience and intuition. Armed with these skills, Martin could predict how the facility would behave in the coming hours without even consulting the data from the factory’s many sensors.

    Whisperers like Martin are present in most organizations, and yours is likely no exception.

    Replacing unbeatable experience with data and technology

    Across nearly every industry, workplaces are facing a pressing reality: workers in maintenance, operations, and customer-facing roles are aging, and experienced workers are retiring in large numbers. We are losing the Machine, Process, and People Whisperers – those who have been silently keeping things running smoothly. The knowledge gap exists because these roles require years of hands-on experience, and there simply aren’t enough new experts entering the field to replace them. Simultaneously, businesses are drowning in fragmented data from tools of varying age and maturity, struggling to turn it into usable insights and foresights. The cumulative impact of these two trends is creating inefficiencies that hinder operations and drive costs upward.

    If you believe this won’t impact your business, think again. In many sectors, from production and maintenance to healthcare and professional services, productivity increases with experience. As senior experts retire, organizations across industries will lose invaluable know-how and will need to adapt to a new reality.

    Consider the energy sector: when senior engineers retire, they take with them critical knowledge of grid stability that supports predictive maintenance. In finance and insurance, experienced analysts and claims specialists hold extensive expertise in complex, often undocumented processes. In public administration, the departure of seasoned experts results in the loss of crucial insights needed to design effective digital services – especially for an aging population. The pattern repeats across sectors. An institutional and tacit knowledge about processes and key decision-making is lost, continuity and efficiency are put at risk across every industry.

    “Oil” worth 550 billion euros locked in silos across the EU

    In today’s digital economy, the phrase “data is the new oil” rings truer than ever. The knowledge held by Machine and Process Whisperers translates directly into profitability and significant opportunities for new revenue streams. In Europe alone, the data economy was valued at €325B entering the 2020s, accounting for 2.6% of EU GDP. This figure is projected to reach €550B by the end of 2025, nearly doubling the value of the EU data business in just five years.

    However, fragmented systems and the retirement of Whisperers mean companies cannot unlock this value. Organizations unable to convert Whisperers’ knowledge into measurable, actionable data will struggle to succeed. They risk losing clients, revenue, and profit to competitors – or going out of business sooner rather than later.

    Although innovative digital solutions, such as AI-driven replacements for the Whisperers, have advanced considerably recently, familiar difficulties remain. Organizations struggle with siloed systems block a holistic view of operations. Most solutions in use offer limited scalability and experience performance bottlenecks. The absence of real-time analytics delays decision-making, leaving us to sail in today’s winds while watching yesterday’s waves.

    Connecting the data dots

    Beyond data access, another foundational barrier to actionable insights is limited data connectivity. The complexity and high cost of integrating disparate tools and platforms also further introduce security and compliance risks.

    A connected enterprise, in turn, allows streamlined communication across people, equipment, and devices; delivers up-to-the-minute insights that drive optimization; and supports faster, smarter AI-powered decisions. Nortal partnered with Valmet to overcome these challenges by creating a truly connected enterprise. At a new production site, equipment malfunctions were generating excessive waste, impacting profitability and sustainability. The root cause was fragmented data across multiple automation systems from different vendors, each with its own interface and siloed information. Daily reporting required significant manual effort, slowing down corrective actions. By integrating these systems and leveraging existing data, Valmet gained continuous operational insight that enabled faster decisions and drove cost reductions, ultimately enhancing efficiency across the site.

    The challenges observed in manufacturing reflect a broader, cross-industry issue. In energy, fragmented systems make it difficult to assess grid status and enable predictive maintenance. In finance and insurance, integrating legacy systems remains costly and slows risk and compliance processes. Public administration grapples with siloed data that impedes effective decisions and service optimization, frustrating both officials and citizens. Healthcare faces similar challenges, including scattered patient records that complicate care coordination and real-time analytics. In every sector, the challenge is not a lack of data, but an absence of a unified, intelligent approach to connect and utilize it.

    A unified platform to sense what’s next

    As our industrial customer demonstrates, there is good news: the challenges of retiring experts, fragmented systems, and unstructured data are solvable, regardless of what industry you operate in. The solution lies in transforming these disconnected elements into a unified, intelligent data ecosystem. This is where Microsoft Fabric comes into play. 

    Microsoft Fabric is more than just another data tool. It is a comprehensive SaaS data platform built for modern enterprises in any industry. By unifying data engineering, analytics, and AI into a single seamless solution, it eliminates the complexity of managing multiple tools and vendors. At its heart is OneLake, a secure, unified data foundation that breaks down silos and ensures organization-wide accessibility. 

    For “the Pauls” in any business, Microsoft Fabric fills the void left by “the Martins”: it offers scalable, cost-efficient data operations; real-time analytics for faster decision-making; and an AI-ready architecture that extends beyond reporting to enable predictions, automation, and proactive insights – just like Martin once did. Fabric’s integrated governance ensures security and compliance without hindering innovation, while IT/OT (Information Technology/Operational Technology) convergence enables connected facilities and eliminates unplanned downtime. For companies facing talent shortages and increasing complexity, Fabric provides the foundation for a future-proof data strategy. 

    The roadmap to data success

    We consistently observe measurable results when our clients implement a unified data platform: reduced downtime, improved yield, and accelerated innovation. 

    The journey begins with a holistic data strategy - one that breaks silos and enables real-time analytics. This is supported by a unified digital innovation platform such as Microsoft Fabric, which integrates data engineering, analytics, and AI to enable connectivity, collaboration, and digital twins of critical assets - from factories and facilities to the indispensable “Martins.” With this foundation, processes can adapt automatically to changing conditions, delivering zero unplanned downtime across industries. Equally essential is the integration of Information Technology (IT) and Operational Technology (OT), ensuring operational and business data converge into a single, actionable whole. 

    At the same time, the era of relying on gut feelings and decades of tacit experience is coming to an end. As Machine, Process, and People Whisperers retire, organizations face a clear choice: let critical institutional knowledge disappear or transform it into actionable intelligence. Those who succeed will capture and scale this silent knowledge and amplify it through data. 

    Microsoft Fabric provides the foundation for this transformation. Paired with expert guidance from partners like our specialists at Nortal it enables seamless implementation and measurable results. Future competitive advantage will stem not from intuition and experience alone, but from turning tacit knowledge into data-driven foresight.

    Why cyber exercising matters

    • Reveals critical gaps in technical controls, escalation paths, and decision-making workflows.
    • Fosters organisation-wide collaboration, improving coordaination and communication across all roles, functions, and levels. Builds confidence under pressure, giving participants, groups, and organisations muscle memory they can rely on.
    • Exposes participants to real-world attack techniques, improving detection, containment, and familiarity.
    • Strengthens regulatory and stakeholder alignment by stress-testing notification and reporting procedures in a simulated environment.
    • Fosters a culture of continuous improvement by turning lessons from exercises into actionable changes across people, processes, and technologies. 

    Not sure where to start?

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