Case study

Driving engagement through our smart personalization engine

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Service

Technology and Engineering

Industry

Enterprise

The challenge

Connecting with your customers is the cornerstone of generating leads and sales. Yet in today’s crowded digital landscape, successfully tailoring conversations to every user requires a savvy technical approach.  

That’s where our team comes into play. With the aim to generate high-intent leads for an enterprise software client, we created and executed an end-to-end strategy for a high-impact personalization engine.

Our mission at Nortal was clear: to turn anonymous visits into meaningful business conversations.  

To achieve this, we assembled a winning team of multi-disciplinary experts to consider the marketing and technical aspects of our solution.  

Together, we crafted a personalized digital experience engine at scale in order to engage new leads and convert them to customers. Our goal was to tailor content and more for a diverse spectrum of target audiences.  

Our solution

We implemented a personalization engine that adapts content, imagery, and calls-to-action in real time based on the visitor’s industry, geography, and buyer interest.

Our tailored, dynamic customer journeys were based on a novel system that integrated data enrichment tools, visitor intent signals, and smart business logic.  

Our process

Our key tactics included:  

  • Showcasing relevant customer stories and logos based on industry verticals.
  • Prioritizing regional content and success cases from the visitor’s location.  
  • Displaying demo images aligned to the user’s inferred buyer interests (e.g. low-code, IT operations, customer experience).
  • Dynamically updating CTAs and messaging to speak directly to the visitor’s context.

Our winning results

After designing, implementing and launching our custom personalization engine, our enterprise client saw:  

+23%

boost in CTR on personalized modules

+17%

longer average session duration among segmented users

Growth

Significant increase in qualified form submissions, which was our core conversion KPI.

Why it matters

Personalizing the way you talk to customers is the first step towards a deeper conversation –and ultimately more sales.  

Just consider that personalization can drive a 10-15% lift in revenue when done right (McKinsey & Company). Plus, it’s the core of other important but less tangible advantages, such as stronger customer loyalty, brand reputation and more.

+23% boost in CTR

on personalized modules.  

+17% longer average session duration

among segmented users. 

Significant increase in qualified form submissions,

which was our core conversion KPI.
5 Business Benefits of Software Reengineering and Refactoring-2
5 Business Benefits of Software Reengineering and Refactoring-2
5 Business Benefits of Software Reengineering and Refactoring-2
5 Business Benefits of Software Reengineering and Refactoring-2
5 Business Benefits of Software Reengineering and Refactoring-2

Final takeaway

We don’t stop at building features; we craft experiences that convert. Through our solution, our enterprise client now has a high-impact personalization engine to speak directly to individual users –and drive exciting new engagement outcomes.
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Nortal is a strategic innovation and technology company with an unparalleled track-record of delivering successful transformation projects over 25 years.