Find the latest news of who, what, where and how we are making an impact.
It is an indisputable fact that data is the new “black gold” and hard currency of the digital era. In one year, a new General Data Protection Regulation will become applicable. This is an updated EU-wide data protection legislation introducing substantial changes that directly affect all companies and authorities. One year before the new regulation becomes applicable it is appropriate to ask: Are we ready?
Believe that it’s a luxury to treat your people and their extended lives well and you’ll be out of business in no time. Disengagement is costly, efficiency loss and dysfunctional teams lead to millions of losses in companies’ revenue and in a country’s GDP.
The breadcrumbs of data we leave behind when using free apps or wearables that monitor our daily activity and exercise are collected and used to provide us with personalized advertisements or services.
Consumerist society is flawed, producing low-quality throwaway goods that end up in the dump, never even serving the true needs of customers. A shift from mass production to mass personalization can break this vicious cycle.
Moving to a new country every six months appeals to many millennials, but in the long run, countries that convince talent to stay longer will be the winners. A vibrant economy and great investment climate are of key importance.
With the right use of data, the customer journey can be made a seamless experience across the ecosystem. Modern marketing means a 360-degree view on the customers – regardless of the channels they use.
Companies go to great lengths showing their day-to-day work, as well as their staff, and working environment. An increasing number of companies are making a conscious effort to communicate their image as an employer.
Following a successful cooperation on a large-scale e-commerce project with one of the largest telecom companies in North America, Nortal has opened a new office in the United States.
Every now and then someone asks me: “Where should I start if I’m interested in testing?”. My typical course of action was to pull together a list of links to all kinds of resources and hand it to the interested person.
Connectivity, transparency, and real-time data must be extended outside the walls of the smart factory to upgrade supply chains to the fourth industrial revolution.
Dubai is on its way to having a truly paperless government within just a few years. Nortal is proud to have helped the Dubai government establish this groundbreaking vision.
In many countries, paying taxes is a hassle people prefer to avoid. Marek Helm believes people wouldn’t actually mind paying taxes if the process would be seamless and simple.
The next loop of user experience is about designing for persuasion, emotion, and trust. You still need good usability, but it’s often not enough to design a website that is easy to understand, navigate, and interact.
All businesses should review their IT systems and data processing methodology within the next year in the wake of the European Union’s new data protection policies.
Estonians are already lucky being able to declare their taxes online or signing documents digitally. Our managing director Peeter Smitt believes there's room for improvement and proposes five new e-service ideas for that should be made happen. Spoiler alert: while we were working on this post, one of them became a reality in Estonia!
Estonian e-solutions are still seen as science fiction in many places in the world. To build a seamless society in other countries, they can be exported, Peeter Smitt, Nortal’s managing director told in an interview with Estonia’s biggest daily newspaper Postimees.
Nordic marketing departments are behind many other countries in today’s digital transformation, a recent study by Google, and the Boston Consulting Group shows. If you want to catch up with the rest of the world, here are some tips.
In order to be successful in learning, we need to stop thinking in terms of success or failure, said Fredrik Milani (PhD) a lecturer at the University of Tartu in his speech at the sixth Analysts’ Morning organized by Nortal.
Geographical expansion to new markets and implementation of outstanding projects lead to a 30 percent increase in Nortal Group's EBITDA in 2016, exceeding 5.2 million euros. Nortal's total consolidated revenue was 43.5 million euros.
With the help of Nortal, the Estonian Ministry of Finance will have a new, simpler and user-friendly Public Procurement Register ready by next year.
Nortal Summer University is back. Our full-time internship program to train the students within IT. Last year the program had over 500 applications. If you're interested in learning and working with the best, take a look at this great summer opportunity.
Companies have large amounts of data, but most of it goes unused. Lauri Ilison, Head of Big Data and Machine Learning at Nortal, in an interview for Estonian business daily Äripäev’s news portal Finantsuudised.
Nortal's teams have been winning prizes in hackathons in Finland lately. A winning solution needs to be creative – naturally – but what else can we tell you about mastering the hackathon?
Nortal expanded its operations to the United Arab Emirates by opening an office and establishing a local legal entity in Dubai at the end of last year. The first consulting projects for the Dubai Government are already signed.
Jonas Ander, CMO of Nortal, shares three simple lessons for politicians and lobbyists from the world of sales and marketing. Public affairs and marketing are converging.
68% of senior management expect marketing to generate revenue and growth. A majority of CMO’s say the best way to do so is through utilization of data, analytics, and insights. But are these things actually getting done? How can we rise above the dilly-dallying of daily tasks and meetings and find the optimal opportunities for revenue generation?
Helena Jeret-Mäe, Head of Testing at Nortal, explores the concept of power in the context of management and gives some suggestions on how to deal with practical problems when initiating and implementing change.
The goal of all business enterprises is to grow. The old model of combining tools and experts from different angles in order to puzzle together a working revenue-generating operation is becoming ever more unstable. Instead we need to find a systematic way to increase profitability.
Nortal’s board of directors has appointed Harri Koponen as Chief Commercial Officer and new managing director of Nortal in Finland. He is replacing Juha Laakkonen who will leave the company. The change is effective as of February 1, 2017.
You can’t run away from technical problems in usability testing. UX expert Igor Gubaidulin at Nortal shares his five main rules on why you should keep calm and carry on.
This week the Minister of Manpower HE Sheikh Abdullah Bin Nasser Al Bakri, CEO of Information Technology Authority (ITA) Dr Salim Bin Sultan Al Ruzaiqi and Priit Alamäe, CEO of Nortal signed a contract to develop a system for work licensing and permits to make processes and service delivery seamless and more transparent.
Helena, Head of Testing at Nortal, shares her experiences about getting to know an organization and studying its potential for change that you may find useful when thinking about nurturing change at your company.
Nortal's Electronic Identity Impact Manager, Karina Egipt, comments on why there is a list of Secure Signature Creation Devices and Qualified Signature and Seal Creation Devices notified by Member States.
Nortal’s CEO Priit Alamäe shares his thoughts on a number of core focus areas that have led to a successful societal e-transformation in Estonia. He calls it the Nortal e-transformation Engine.
This is an interview with Oleg Shvaikovsky for the Delovye Vedomosti newspaper on the challenges of personal information and data protection that we face in the near future.
Too often, companies think that by getting a marketing automation tool they will immediately start receiving a huge amount of sales leads and their marketing department is no longer needed. In reality this is very rarely the case.
The immense advancement of technology and the massive movement of data accompanying it have brought along a need for superpower nations to control all of this data on the one hand, while on the other hand, the availability of data has made people’s lives as transparent as they were during the Stone Age.
Last week at TopConf 2016 in Tallinn, Erik Hagberg and Olle Jarenfors gave a talk on data-driven marketing and adding demand generation to your marketing initiatives. Read some of the key takeaways from that talk here.
Following the successful launch and implementation of the Invest Easy portal developed by multinational full-service strategic change and technology company Nortal, Oman made an unprecedented leap in the Ease of Doing Business Ranking of the World Bank’s annual Doing Business 2017 report, jumping 127 places up in the category ’Starting a Business’ compared to previous year.
The techniques you need to get users to stop browsing aimlessly and take action. Read until the end for some tips on the dark side of persuasion.
Nortal's UX and Service Design Lead Helen Kokk visited the Analysis Conference Estonia 2016 last week. She says that in order to provide efficient e-services, you must analyze and know your client in detail. Only then can you deliver real results.
Introducing the “what”, “why” and “how” of your most important tool this year: mapping out the buying journey of your customers, simply referred to as “Customer Journey Mapping”.
Nortal merges through share swap with Swedish company Element, which is the leading B2B marketing technology and sales strategy company in Northern Europe. The merger marks a brand new service offering in Nortal’s portfolio – Revenue Science.
Director General of Estonian Tax and Customs Board Marek Helm will join Nortal in the middle of January 2017 to head the company’s Public Finance and change management team.
Nortal is proud to announce that Tallinn Port successfully launched a new ticket e-service today. The solution has already seen initial success with more than 200 tickets sold during the first hour after the launch.
Nortal Group shareholders bought back 50% of Group shares from Enterprise Investors and LHV Pension Funds, regaining full ownership of the company. Simultaneously Nortal is expanding its shareholder base among employees.
Nortal is a Liferay Service Partner for Liferay’s Digital Experience Platform (DXP). Since 2009 Nortal has deployed numerous Liferay projects and developed more than 20 Liferay-based solutions for enterprises and organizations.
The reputable Global Enterprise Registration (GER.co) rating awarded Nortal’s business e-portal “Invest Easy” for the Sultanate of Oman the highest ranking, naming it one of the five best government-to-business (G2B) solutions in the world.
Baltic DevOps conference in Tallinn hosted more than 130 participants this year. Nortal sponsored the event and of course participated as well. The conference had two tracks: Technical DevOps and Organizational DevOps. These two cover wide range of aspects within this topic. The content and knowledge shared proved to be of high quality and valuable for me personally.
The key to Estonia's success as an e-state has been due to smart political choices and the courage to challenge existing ways and legislation.
Ethereum is one of the hottest things in the world of cryptocurrencies. As it has finished its first big release, here is my take at explaining what it is about.
The former Estonian Prime Minister and Vice President of the European Commission shared his experiences on good governance with officials from the Ministry of Commerce and Industry, Ministry of Health and other government departments attended the event with the key guest for the afternoon being Dr. Ali bin Masoud Al Sunaidi, the Minister of Commerce and Industry.
For the 10th year in a row, a 4-month-long Nortal Summer University training program for IT students is open for applications. The program is called “Programmers’ Special” and is dedicated to all those capable of and interested in software development.