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Investor blog


Marketing automation

Coordinate and measure all your marketing activities from one powerful tool that can be integrated seamlessly into the rest of your revenue generating process.


What if you had a clear defined monetary value of your marketing activities? What would change if you clearly could see what marketing channels are actually driving revenue? These are some changes after implementing a marketing automation platform. Don’t settle for only measuring how many “likes” on Facebook or “retweets” on Twitter your campaign has. Instead, measure the revenue of clients you create and what their buying process looked like. In so doing, you can learn and duplicate those successful buying journeys. All the way from initial contacts to closing the deal.



How can Nortal help with marketing automation?

Element, a Nortal Company, took marketing automation to the Nordic market in 2008 and is the largest consulting firm of the region in this business.

We will not only help you understand which platform that would fit your specific needs, but also show how to create return on your investment and long-lasting success, in know-how on how to run successful marketing on those platforms.


Suite of Marketing Automation

Act-On Marketing Automation

Act-On is made for small and medium sized businesses and gives you full functionality – without the complexity that large platforms impose on you.
Modern marketing is digital marketing. This means outbound and inbound tactics, lead generation, customer lifecycle optimization and more. To succeed, today’s marketer needs a digital marketing solution that’s capability-rich, flexible, interoperable with other systems and tools, easy to use, effective, and cost-efficient.

Using Act-On, marketers can easily:

  • Manage and optimize all the stages of the customer experience
  • Follow the money by attributing marketing spend to revenue
  • Track each prospect’s activity from initial engagement and conversions to closed sales, repeat sales, and beyond
  • Report on campaigns, from high levels to detailed drilldowns

Act-On is easy to learn, easy to use, and can be set up without involving the IT department. Act-On’s integrated marketing automation platform can simplify your cross-channel customer engagement, give your sales team mission-critical information, and boost your company’s success.


Suite of Marketing Automation

Marketo Marketing Automation

Marketo provides ease and speed combined with enterprise-level power and flexibility so you never outgrow the system. Generate more revenue with less manual effort.
Marketo is a marketing automation platform that you’ll never outgrow. It’s built for marketers, by marketers, and delivers a broad range of capabilities that would otherwise require multiple disconnected solutions.

Using Marketo, you can:

  • Generate Demand: Find your buyers and help them find you more easily.
  • Build Relationships: Automate ways to engage with prospects in a personalized way.
  • Drive Sales: Convert more prospects into customers by triggering action from sales at the right time.
  • Measure and Optimize: Quickly determine how each of your campaigns and channels impact pipeline and revenue.
  • Stay Connected: Keep your finger on the pulse of your marketing activities from anywhere, anytime.

Marketo is consistently rated as very easy to use by customers and industry analysts. The User Interface allows all marketers to create powerful automated campaigns without any assistance from “power users” or IT.


Suite of Marketing Automation

Pardot Marketing Automation

Pardot, a Salesforce Company, is a fully-equiped marketing automation platform that helps marketing and sales teams work together to generate leads, shorten sales cycles, and demonstrate marketing accountability. Pardot is the natural choice for most companies having Salesforce as their CRM platform.
Pardot, a Salesforce Company, is a B2B marketing automation platform helping companies exceed their revenue goals, build a team of marketing and sales that really work together, and do more with the resources they already have.

Some of the great things you can do with Pardot:

  • Kickstart your lead generation efforts with Pardot landing pages and forms – then educate these leads over time using lead nurturing campaigns.
  • Create your own marketing campaigns and see how prospects interact with your marketing efforts.
  • Measure your campaigns from start to finish so that you can see their impact on ROI.
  • Share insights with your sales reps using lead scores, grades, and activities.

Suite of Marketing Automation

How to buy Marketing Automation

Buying a marketing automation platform can seem like a daunting task. Let us – as software independent advisors – guide you towards a successful implementation of your Marketing Automation initiative.
Element, a Nortal Company, is the largest implementation consultant of Marketing Automation in northern Europe. With over 200 successful client implementations and adaptions, Elements knowledge of how to, not just to install, but to generate value with Marketing Automation is unmatched in Europe.

We have the insight and contacts to all major suppliers and are happy to share our thoughts on how to best approach their sales reps, as well as making sure that you do not only get the best price, but also an ongoing support agreement working out to fulfill your specific needs.

How much help do you need

There are a number of different levels of engagement from Element that you can choose from depending on how much assistance you want. Ranging from only seting up the technical implementation, all the way to coaching and guiding you both strategically and technically for as long time as you need.


Get in touch

Mathias Jonsson

Mathias Jonsson