The TV-show ”Kapital” interviews Lauri Ilison, Head of Big Data and Machine Learning at Nortal.
In the interview, Lauri gives an overview of how we use big data in commerce. He describes how companies gather consumer data when we do our daily shopping or use apps. Then, how businesses analyse the data to understand consumer behavior and use the information for prognosis, personalised offers and more.
See related topic: Big Data Analytics