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Investor blog

Case Study

Supercharging fleet management with data analytics

The directors of a fast-growing, nationwide courier company knew that taking success to the next level meant finding a smarter way to use their fleet. By crunching vast amounts of the firm’s raw GPS data, Nortal specialists uncovered ways to cut waste and boost delivery efficiency. The company is now able to provide faster service at lower cost, and has a clear roadmap for intelligent expansion.


The Challenge

Messy fleet management

An up-and-coming courier firm in a Central European country was in a tight spot. Suddenly managing more than 500 vehicles operating out of three dozen service points was proving tough, and directors suspected that poor handling of the fleet was holding back the company. Anecdotal evidence spoke of redundant trips, underused cars and overworked drivers. But without a clear picture of how their cars were actually moving, management couldn’t pinpoint the problems, much less solve them.


Insight gap

How to understand data?

Like most fleet operators, the company had equipped its cars with GPS trackers, which generated huge volumes of location information every minute of every day. Also like most fleet operators, the firm had no way to use these millions of X,Y coordinates to help it make the right business decisions. To extract meaningful insights from these mountains of data, management turned to Nortal.


The solution

Visualizing GPS information

Nortal’s analysts compiled 18 months’ worth of the courier’s raw GPS information. After carrying out data cleaning and pre-processing work, the team crunched the numbers to create a visualization – a static PDF report for management that included charts, tables and routes displayed on maps. These shed light on what routes were most frequently used, how many inter-city trips were being taken and when, where cars were spending most of their time and so on. The report was scalable, and management could run a repeat at any time using newer data sets if needed.


The impact

20% cut in fuel costs

Based on a clear understanding of how the fleet was performing, the courier’s management was able to change its processes to tackle several efficiency problems it found. Around a quarter of the routes were consolidated, some 80 cars were reallocated to service points where they were more needed and a lot of unnecessary trips were eliminated – leading to close to 20% reduction in fuel expenses.


Put data to work

Discover your goldmine

Data can bring you the next jump in turnover, they have become the most valuable resource in the world. It’s fair to say that a company that doesn’t take their data seriously will not have a very bright future. It will either lose clients, revenue and profit to its competition or be out of business rather sooner than later. We can help you discover the goldmine and put data work for you.


Get in touch with our expert

Artur Assor

Artur Assor

Artur Assor has been praised for his ability to see the bigger picture and communicate a vision, while at the same time having the capacity to take big projects through change. With more than ten years of experience in the tech industry, he is passionate about finding new ways to take full advantage of the data organizations collect and store. To go into more detail about data protection and data governance, get in touch with him via email.



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