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The future of B2B sales — e-commerce

Business-to-business sales will always be about personal relationships and people, at least to some extent. Forrester, a research and advisory firm, has predicted that B2B e-commerce will hit $1.2 trillion by 2021, and that’s just in the U.S. It’s clear the importance of e-commerce will grow in B2B globally.

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In this podcast, our host Arto Lamminen, Vice President (Revenue Science, Media & Telecom) at Nortal, and Kati Manninen, Senior Consultant at Nortal, will talk to Rolf van der Steen from Liferay to see how e-commerce will affect B2B sales and how to use e-commerce to stay a step ahead of your competition. Liferay makes software that helps companies create digital experiences on web, mobile and connected devices.

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  • Rolf van der Steen

    Regional Manager at Liferay Nordic Oy

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