One of the key success factors of a modern, revenue generating marketing operation is to be able to integrate the output – in a meaningful way – with the sales department.
The most obvious key performance indicator of that meaningful output is “sales accepted leads” as definition (leads that the sales department have signed off on and accepted). According to Marketing Sherpa, a marketing research firm, even today, 80% of marketers fail to deliver such leads.
The ability to generate meaningful output between departments is sometimes hard. It will take effort and willingness to adapt current procedures, roles, responsibilities and competencies.
Nortal has the skills and necessary experience of how to handle this. This has very little to do with systems and KPIs, rather it is connected more to human behavior.