Our first episode in the series of Marketo centered webinars was held on March 1st in Finnish.
In this first episode we concentrated on Marketo’s Web Personalization tool which lets you personalize your web site or email content according to custom segments made within the tool.
Here is our main takeaways from the webinar:
1. Personalized content can be created for either anonymous users and known users (in Marketo’s database)
2. Know your targeted audience!
3. Easy to use: Built for marketeers