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Investor blog

Nortal podcast

Predictive analytics in B2B sales

Odds are that companies that can predict their sales, based on information from various sources, will be significantly more successful. But how do you get the data from your CRM (customer relationship management) system to tell you your next quarter’s turnover? And is it possible to use machine learning to become better at sales forecasting?


Join Nortal’s Vice President Arto Lamminen as he talks to Petteri Ormio, Head of Digital at Grano, and Mikael Ruohonen, Head of Data Science at SOK, to find out what you need to do to use predictive analytics in B2B sales.

The podcast is in Finnish.