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Nortal podcast

Changes in B2B buying behavior

The landscape of buying behavior in B2B markets is changing rapidly. The traditional buying and selling process has become insignificant, and the role of the salesperson has shifted more toward a consultative expert. Using technology and social media is not enough. How to get started? And how to use all the tools available, without complicating the process?

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Join Nortal’s Vice President, Arto Lamminen, as he talks about the changing nature of B2B buying behavior with Petteri Ormio, Head of Digital at Grano, and Tomi Kaski, Senior Advisor at Pro Cio. Hosted by Kati Manninen, Senior Consultant at Nortal.

The podcast is in Finnish.

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Arto Lamminen

Arto Lamminen

Vice President, Revenue Science, Media & Telecom at Nortal

Arto Lamminen, Vice President, Revenue Science, Media and Telecom at Nortal, has vast experience working in the IT and telecoms sectors. To see how he can help your organization grow and take full advantage of the digital world, send him an email.
Kati Manninen

Kati Manninen

Revenue Science Senior Consultant at Nortal

Kati Manninen, Revenue Science Senior Consultant at Nortal, is a sales oriented marketing leader with a career history of digitalizing marketing and sales, and developing business and the strategies that support revenue growth. Having worked with both medium-sized and large companies in different sectors, she has strong commercial, organizational and creative skills to push revenue growth. To find out how she can help your organization open new opportunities in marketing, sales and business management, get in touch with her via email.
Tomi Kaski

Tomi Kaski

B2B sales strategist at Pro Cio

Petteri Ormio

Petteri Ormio

Head of Digital at Grano

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Curious to find out more? Get in touch!

Arto Lamminen

Arto Lamminen

Vice President, Revenue Science, Media & Telecom at Nortal

Arto Lamminen, Vice President, Revenue Science, Media and Telecom at Nortal, has vast experience working in the IT and telecoms sectors. To see how he can help your organization grow and take full advantage of the digital world, send him an email.
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