Successful organizations know well — their customers don’t like to be marketed to but they don’t mind engaging experiences. Marketing automation is one piece of the jigsaw of building engaging customer experiences that work seamlessly across different channels.
In this podcast we’ll focus on how to choose the right marketing automation tool for your company. If you haven’t looked into marketing automation yet, it’s now high time to dig into the topic. Otherwise you might be out of business in a couple of years. Discussing the importance of marketing automation are Gavin Dimmock, who at the time of the recording was Marketo’s Managing Director of Northern EMEA, Mathias Jonsson, Head of Marketing Automation at Nortal, and Emmi Mehamedi, Marketing Automation Consultant at Nortal. The podcast is hosted by Liis Kängsepp, Full-Stack Marketer at Nortal.