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What gets measured gets done

A discussion of marketing KPIs and how to have a functional solution with Pardot, Sales Cloud and B2B marketing analytics.

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On May 16 Nortal hosted a Salesforce user group session in the Stockholm office. The main theme was “What gets measured gets done” and the discussions were around KPIs for marketing and sales; and how to track these in the Salesforce environment. Pardot, the Sales Cloud and B2B Marketing Analytics were the main clouds covered.”

Nortal also had the chance to do a quick demo of a chat bot by Drift and how it can be used as a complement in lead generation or client engagement. Thank you everyone for coming!

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