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What gets measured gets done

A discussion of marketing KPIs and how to have a functional solution with Pardot, Sales Cloud and B2B marketing analytics.


The user groups are back! Join us May 16 for a seminar in Stockholm. We will be discussing the importance of key performance indicators in marketing and showing the value generated by marketing teams.

We’ll focus on the Salesforce platform and how to best use it in a combination of Pardot reports, Sales Cloud dashboards and the B2B marketing analytics cloud to take your reporting to the next level.

Each session will be introduced by one participant (selected in advance, so don’t worry), but will involve a discussion among all participants. Chatham House Rule applies.

Don´t miss out — sign up now!

Time: May 16, 15:00 pm – 17:00 pm

Location: Nortal Stockholm office

Address: Klara Norra kyrkogata 26, 111 22 Stockholm


15:00-15:15  Welcoming participants
15:15-15:30  Roundtable introductions
15:30-15:50  Marketing KPIs: What is being measured? What is critical?
15:50-16:10  Pardot Reports: How to best use Pardot for reporting
16:10-16:30  Sales Cloud Reports: How to best use Sales Cloud for reporting &   dashboards
16:30-17:00  B2B Marketing Analytics: Presentation and demo
17:00-18:00  Drinks & mingle




Sign up


Event speakers

  • Joao Araujo

    Management Consultant at Nortal

  • Lina Stenesjö

    Marketing Automation and CRM Consultant at Nortal