Event

Revenue-driven marketing with Marketing Automation

  • 8th of September, 2017 - Stockholm, Sweden
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8th of September, 2017 - Stockholm, Sweden
Drottninggatan 78, 5 tr. 111 36, Stockholm Sweden
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A seminar on “Lead-to-Revenue Process Management” from the marketer’s perspective

The role of the marketer has changed rapidly in recent years. Never before has marketing as a discipline grown so quickly worldwide and is becoming increasingly more recognized as an important part of the company’s revenue stream.

Buying behaviour has changed in both B2B and B2C. The internet is the key channel for data collection and other business activities. Although we are now aware of this change, marketing and sales behaviours are changing surprisingly slow and, as a result, the potential revenues for our products and services are not maximized.

In this seminar on “Lead-to-Revenue” processes from the marketer’s perspective, we will discuss how modern marketers can seize the opportunities that are available to them. What should be prioritized and how can you create and measure revenue based on marketing investments?


Main talking points:

  • How and why has the buying behavior changed?
  • What skillset does a modern marketer need in order to meet these changes in the customer’s buying process?
  • How can you measure your marketing efforts so that you know you’re doing the right thing?
  • What development does a modern marketing department need to think about in order to champion these challenges?


The seminar answers the questions above and includes concrete cases, tips and best practices. It is particularly relevant for people working in business development, sales and sales management, lead-to-revenue management and process development.

Register here


Schedule

8.00 - 8.30

Breakfast

8.30 - 9.30

Seminar

Learn more about this seminar

Helen Agering helen.agering@nortal.com +46 8 534 815 76
Helen Agering