A seminar on “Lead-to-Revenue Process Management” from the marketer’s perspective
The role of the marketer has changed rapidly in recent years. Never before has marketing as a discipline grown so quickly worldwide and is becoming increasingly more recognized as an important part of the company’s revenue stream.
Buying behaviour has changed in both B2B and B2C. The internet is the key channel for data collection and other business activities. Although we are now aware of this change, marketing and sales behaviours are changing surprisingly slow and, as a result, the potential revenues for our products and services are not maximized.
In this seminar on “Lead-to-Revenue” processes from the marketer’s perspective, we will discuss how modern marketers can seize the opportunities that are available to them. What should be prioritized and how can you create and measure revenue based on marketing investments?
Main talking points:
The seminar answers the questions above and includes concrete cases, tips and best practices. It is particularly relevant for people working in business development, marketing and sales management, lead-to-revenue management, process development and marketing automation.