The urgency to offer your customers consistent experiences across all your touchpoints is growing. But how to build a holistic, omnichannel customer experience? On January 15 we held a breakfast seminar in Stockholm that offered inspiration and examples on how to use your array of customer data and technology to keep up with your customers and stay two steps ahead of your competition.
We shared insights on the ways consumer buying has changed forever and how any organization that wants to succeed can adapt and thrive. It takes a data-driven perspective on how customers buy. That leads to how you can offer them seamless omnichannel buying—including how to combine chatbots with real, in-the-flesh customer service specialists—and how to use customer data to turn churn into loyalty.
Many companies today are using intelligent digital tools and collecting reams of customer data, but have trouble combining these assets to create a seamless and frictionless customer experience.