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Content Marketing – An opportunity for better brand reputation and lead generation

  • 21st of February, 2018 - Stockholm, Sweden
21st of February, 2018 - Stockholm, Sweden
Drottninggatan 78, 5 tr. 111 36, Stockholm Sweden
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This knowledge sharing seminar will help marketers to think further about their content marketing strategy and how to set a course for success. Christopher Van Mossevelde, Global Content Marketing Manager at Mynewsdesk, will come and present a practical & hands-on perspective to content marketing. He will share how Mynewsdesk addresses the challenge of content marketing for brand awareness and lead generation and will tell first-hand their journey during the last 2 years.

Main talking points:

  • Why you should start with a content audit
  • How to adjust your content to your brand voice
  • Mapping your content to your buyers’ journey
  • Planning and structuring content in campaigns
  • Managing your content pieces in content hubs
  • Using marketing automation and engagement platforms with content marketing

Register here


8.00 - 8.30


8.30 - 9.30


Learn more about this seminar

Mathias Jonsson +46 8 534 815 60
Mathias Jonsson