Nortal podcast

Changes in B2B buying behavior

B2B ostoskäyttäytymisen maisemat muutuvat kovaa vauhtia. Perinteisestä myynnin ja ostamisen prosessista on tullut merkityksetöntä, ja myyjän rooli on muutunut enemmän konsultoivan ekspertin suuntaan. Teknologian ja sosiaalisen median käyttö eivät riitä. Miten päästä alkuun? Ja kuinka käyttää kaikkia tarjolla olevia työkaluja, ilman että prosessi vaikeutuu? Suosittelemme, että kuuntelet myös edellisen jaksomme ”360 omnichannel bying experience”, sillä osa tämän jakson puheenaiheista sai alkunsa siinä jaksossa.

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Nortalin podcastin uusimmassa jaksossa Arto Lamminen, Tomi Kaski Pro Ciolta, sekä Petteri Ormio Granolta keskustelevat B2B ostokäyttäytymisen muutoksista. Juontajana toimii Kati Manninen, Nortalin Senior Consultant.

Keskustelu on suomeksi.

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Arto Lamminen

Vice President, Revenue Science, Media & Telecom at Nortal

Arto Lamminen, Vice President, Revenue Science, Media and Telecom at Nortal, has vast experience working in the IT and telecoms sectors. To see how he can help your organization grow and take full advantage of the digital world, send him an email.

arto.lamminen@nortal.com

Kati Manninen

Revenue Science Senior Consultant at Nortal

Kati Manninen, Revenue Science Senior Consultant at Nortal, is a sales oriented marketing leader with a career history of digitalizing marketing and sales, and developing business and the strategies that support revenue growth. Having worked with both medium-sized and large companies in different sectors, she has...

Kati.manninen@nortal.com

Tomi Kaski

B2B sales strategist at Pro Cio

Petteri Ormio

Head of Digital at Grano

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Curious to find out more? Get in touch!

Arto Lamminen

Vice President, Revenue Science, Media & Telecom at Nortal

Arto Lamminen, Vice President, Revenue Science, Media and Telecom at Nortal, has vast experience working in the IT and telecoms sectors. To see how he can help your organization grow and take full advantage of the digital world, send him an email.

arto.lamminen@nortal.com

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Changes in B2B buying behavior

Arto Lamminen

Vice President, Revenue Science, Media & Telecom at Nortal

Kati Manninen

Revenue Science Senior Consultant at Nortal

Tomi Kaski

B2B sales strategist at Pro Cio

Petteri Ormio

Head of Digital at Grano

Curious to find out more? Get in touch!

Arto Lamminen

Vice President, Revenue Science, Media & Telecom at Nortal

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