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Investor blog


Steel the show – bringing modern marketing to heavy industry


Today, even something as hard-core as heavy industry has to weld together a marketing strategy that consists of more than just setting up stands at trade fairs.

Fortaco Group understood that besides being a strategic partner to the heavy on/off-highway equipment and marine industries, they also have to meld a whole new approach to marketing and sales. They realized they need to get on top of search engine optimization (SEO) as well as search engine marketing (SEM) – offering technology, cabins, steel fabrications and vehicle assembly was simply not enough.

Fortaco came to Nortal. Now, the company is well ahead of most of their competitors with their online marketing and marketing automation efforts.

Download our case study to learn how we helped Fortaco Group be ready to sell in 2020.

Download this case study