Work that gives you purpose

Piret Ploom, Nortal’s HR Generalist, December 3, 2018

With companies ever-changing, competition for the best talent rapidly growing, and fundamental shifts taking place in the way we work, businesses need to navigate these fast-paced times and ensure sustainability via employee engagement, says Nortal’s HR Generalist Piret Ploom.

But what drives this much-talked-about employee engagement? Research shows, and experience has proven, that the answer is: purpose and meaning

LinkedIn’s 2016 Purpose at Work Global Report highlights that employees, above any other benefits, desire an added sense of purposefulness — with 49 percent even willing to trade part of the salary in their current role for it.

LinkedIn’s 2016 Purpose at Work Global Report highlights that employees desire an added sense of purposefulness.

Could work make you happy?

It has been discussed at length that the new generation of talent has different expectations for the workplace. But it is not just youth feeling this way — the paradigm shift is global and across all age groups. Work simply is not just work anymore. 

Sure, we have always greatly identified ourselves through what we do for a living. However, expectations for the workplace have never been so high.

It is now a cultural norm that we are, first and foremost, looking for a job that provides meaning and impact, that inspires us intellectually and that is fulfilling spiritually. Companies who recognize this are best able to drive employee engagement.

And it is not just purpose as in meaningful work, it is also about individual growth and a sense of community that derives from relationships within the organization. In a professional world that is increasingly individualistic, tech oriented and globalized, it is often difficult to find the inclusive, inspirational communities we all seek.

Relationships matter

Sure, salary and benefits still play an important role. People do appreciate days off and sports compensation, but nobody comes, stays or leaves their job for a monthly pizza-night or fresh oranges. 

It is the environment, with a sense of belonging and purpose, which brings and keeps people together.

One of the key elements to creating such culture within an organization is creating communities. Either on an organization or team level — based on role and job profile or based on human interests — communities bring people together in a meaningful way. Being part of, and contributing to, a community also strengthens the relationship an employee has with the company, making the organization itself stronger.

In the age of technology and distant work, creating communities that essentially require human interaction and contact is, on the one hand, becoming increasingly more challenging. Physical presence, however, remains indispensable in building relationships that matter.

On the other hand, it is the communities and sense of belonging that helps us overcome these barriers and increases our desire to spend time together.

Piret Ploom

Piret Ploom

HR Generalist

Piret Ploom is a HR Generalist at Nortal with previous interrelated experience during her human resources career in the areas of recruitment, succession planning, career coaching and more. She is a genuine people person who believes every organization should provide the best possible tools to...

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