Every minute over three million new Facebook updates are published. All internet activities leave traces. Behavioural user data from a plurality of other sources is increasing exponentially as well: Sensor networks, business transactions, mobile phones – all are contributing to the buzzword known as big data.
The term also refers to the collection and analysis of data. Best-of-breed marketers have embraced this and base insights and decisions based on real-time data.
Below are three lessons for politicians and lobbyists to be learned from sales and marketing organisations:
Public affairs and marketing are converging disciplines. Think like a marketer!
Jonas Ander is the CMO of Nortal, a multinational strategic change and technology company. Combining the unique experience of transforming Estonia into a digital leader and creating change in businesses with a strategic approach and data-driven technology, our vision is to build a seamless society. Nortal operates in nearly 20 countries and employs over 500 specialists who carry out high-impact projects across Europe, Middle East and Africa.