by Jonas Ander, January 23, 2017
Jonas Ander, CMO of Nortal, shares three simple lessons for politicians and lobbyists from the world of sales and marketing. Public affairs and marketing are converging.
Every minute over three million new Facebook updates are published. All internet activities leave traces. Behavioural user data from a plurality of other sources is increasing exponentially as well: Sensor networks, business transactions, mobile phones – all are contributing to the buzzword known as big data.
The term also refers to the collection and analysis of data. Best-of-breed marketers have embraced this and base insights and decisions based on real-time data.
Below are three lessons for politicians and lobbyists to be learned from sales and marketing organisations:
Public affairs and marketing are converging disciplines. Think like a marketer!
Jonas Ander is the CMO of Nortal, a multinational strategic change and technology company. Combining the unique experience of transforming Estonia into a digital leader and creating change in businesses with a strategic approach and data-driven technology, our vision is to build a seamless society. Nortal operates in nearly 20 countries and employs over 500 specialists who carry out high-impact projects across Europe, Middle East and Africa.